In the second episode of GTM Crossroads, RevPartners CEO Brendan Tolleson sits down with OutboundSync Founder Harris Kenny, and Octave Co-founder and CEO Zach Vidibor to explore the importance of effective email copy, market insights, and the evolution of personalization in outbound marketing.
Check it out! 👇
Scaling outbound isn’t just adding more reps and hoping for the best. It’s about building workflows that don’t turn into chaos. Managing multiple inboxes, keeping CRMs clean, and avoiding reply confusion are key challenges.
Success comes from clarity, like making sure reps know where to work and how to keep it all aligned.
AI can pump out emails at scale, but if they’re vague or sound robotic, they’re toast. The real win is Using your own ICP data to craft emails that feel like they were written just for the reader.
Think less “Hey {First Name}” and more “Here’s exactly how we fix your problem.”
No one cares that you know their college mascot; they care if you understand their pain points. Relevance is king. Forget cheesy first-name tokens and focus on their challenges, their role, and what you can actually fix.
Don't be afraid to take bold guesses and lead with real value.
Cold emails shouldn’t feel like reading a novel. Keep it short, clear, and phone-friendly. Offer something valuable without immediately asking for a meeting.
Instead of stressing prospects with a calendar link, invite them to check out something low-pressure, like a Loom video.
New leads are cool, but your existing database is a goldmine if you use it right. Set up your CRM to track key signals, then use that data to send the right message at the right time.
But remember, messy CRMs lead to spammy outreach. Get the data clean, or risk alienating your warmest prospects.