HubSpot | 7 minute read

Customizing Your HubSpot Dashboard for Maximum Productivity

HubSpot dashboard
Posted by Adam Statti on November 1, 2023

In business, being organized, efficient, and having instant access to vital metrics and data is imperative.  But what’s the best way to do this?  

HubSpot!  And one of the secrets to unlocking the true power of HubSpot is to customize your dashboard.  By personalizing your dashboard to align with your unique requirements, you gain swift access to mission-critical information, making it easy to kick your productivity levels into high gear.

Benefits of HubSpot Dashboard Customization

Problem:  Overwhelming Data



The default HubSpot dashboard can be overwhelming due to the sheer volume of data it presents. Customization allows you to cut through this clutter and focus on the specific metrics that are vital to your objectives. For instance, if you’re a content marketer, you can set up your dashboard to display metrics related to blog engagement, email open rates, and social media shares. Focusing on the data that matters most enables you to react swiftly and make decisions based on real-time insights. You can also set up custom notifications to alert you when key metrics deviate from your desired targets.

Problem:  Data Presentation


Customization allows you to take your data presentation to the next level. For example, instead of simply displaying a bar chart, you can use custom widgets to create interactive graphs that respond to user interactions, providing a deeper level of engagement with your data. You can also utilize conditional formatting to visually highlight important data points. In this way, your dashboard becomes not just a source of information but a tool for data exploration and analysis. This advanced level of data presentation enhances your ability to draw actionable insights from your dashboard.

Problem:  Multiple Teams


Customizing your dashboard for multiple teams is not just about creating separate dashboards for each team, it's about creating custom views within a single dashboard that cater to the unique needs of each team.  Whereas your sales team may need a view that focuses on leads and deals, your marketing team may require a view that emphasizes website traffic and campaign performance. This granular level of customization ensures that each team has immediate access to the data that directly impacts their goals and responsibilities. You can also set up sharing and collaboration features, allowing team members to annotate and discuss data right within the dashboard.

Problem:  Branding


Branding your dashboard goes beyond aesthetics; it's about creating a unified visual identity for your data. You can customize the colors, fonts, and layout to match your company's branding guidelines. You can also incorporate your company logo and even use custom icons and imagery to create a dashboard that resonates with your brand's identity. This not only makes the dashboard visually appealing but also reinforces your brand identity throughout the organization. It's a powerful way to ensure that your dashboard is not just a tool but a part of your company's culture and ethos.

Getting Started with HubSpot Dashboard Customization


Customization can be a transformative process, but it's essential to approach it systematically. When starting with HubSpot dashboard customization, it's crucial to consider the following:

Permissions and Access

Ensure that you have the necessary permissions to customize dashboards. Different user roles in HubSpot may have varying levels of access to customization features, so make sure you're equipped with the right permissions.

Objectives and Goals

Before diving into customization, have a clear understanding of your objectives and goals. What specific metrics and data are crucial for achieving those goals? Customization is about tailoring your dashboard to serve these objectives.

Module and Widget Selection

HubSpot offers a range of modules and widgets. Choose the ones that align with your goals. For example, if lead generation is a top priority, include modules related to form submissions and conversion rates.

Layout and Organization

Experiment with different layouts to find the one that best suits your workflow. A well-organized dashboard is more efficient and user-friendly. Consider grouping related modules and widgets together.

Regular Review and Update

The business landscape is dynamic. Regularly review and update your customized dashboard to ensure it remains relevant. New metrics may become important, and existing ones may need adjustments.

Having trouble utilizing all HubSpot has to offer?  We do HubSpot onboarding like no other!

HubSpot Dashboard Customization Options


There are tons of dashboard customization options in HubSpot.  A few to consider:

Widget Customization

Widgets allow you to add specific data visualizations or data summaries. You can customize widgets to display data in different chart types, such as line charts, pie charts, and bar charts.

Custom Reports

HubSpot enables you to create custom reports that present data in the format you desire. These reports can be integrated into your dashboard, providing in-depth insights into specific metrics.


Implement filters to refine the data displayed on your dashboard. Filters can be applied to time ranges, properties, or specific criteria, allowing you to focus on the most relevant information.

Third-Party Integrations

HubSpot supports integrations with various third-party tools. You can incorporate data from other platforms, such as Google Analytics, social media analytics tools, or CRM systems, into your HubSpot dashboard for a comprehensive view of your data.

Advanced HubSpot Dashboard Customization Techniques


Advanced customization techniques can take your dashboard to the next level. Here are some advanced techniques to consider:

Custom Properties

HubSpot allows you to create custom properties to track unique data specific to your business. For instance, you can create custom properties to track customer lifetime value or product usage statistics. These properties can be integrated into your dashboard to provide highly customized insights.

Conditional Formatting

Implement conditional formatting to visually emphasize data trends or outliers. For example, you can set up rules that change the color of a data point when it crosses a specific threshold. This makes it easier to spot critical data points at a glance.


Utilize automation tools to streamline your dashboard updates. For example, you can set up automated reports that are sent to your email or team members on a regular basis, ensuring everyone stays informed without manual intervention.

Wrapping Up

Customizing your HubSpot dashboard allows you to tackle common challenges such as overwhelming data, data presentation, catering to multiple teams, and branding with precision and ease. By personalizing your dashboard, you gain immediate access to the data that matters most to your unique objectives, making your decision-making process more efficient and informed.

For those looking to take their dashboard to the next level, advanced techniques like custom properties, conditional formatting, and automation tools can provide highly tailored insights and streamline your workflow.

Ultimately, customizing your HubSpot dashboard empowers you to harness data-driven insights and boost productivity, ensuring that you stay ahead in today's business landscape. 

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