ALPHARETTA, GA — May 19, 2026 — RevPartners has officially earned HubSpot’s new Software Industry Specialist badge, recognizing partners with proven experience supporting software companies inside HubSpot.
The specialization highlights partners that understand the systems, reporting needs, integrations, and GTM motions common across SaaS and software businesses.
Software companies operate differently than most businesses. Alongside net-new customer acquisition, teams are also managing renewals, upgrades, churn, product activity, expansion revenue, and customer handoffs all while trying to keep sales, marketing, and customer success aligned inside the CRM.
HubSpot created the Software Industry Specialist badge to recognize partners with demonstrated experience helping software companies manage those operational realities inside HubSpot.
“At RevPartners, our sole focus has been serving the GTM Leader on HubSpot,” said Andrew Lydon, COO of RevPartners. “As a result, our RPM Methodology and focus on driving actionable insights has naturally allowed us to service the SaaS and Software industry over the last 5 years.”
RevPartners supports software companies ranging from SMBs to enterprise organizations, including brands such as Eventbrite, SpectrumVoIP, ACI Worldwide, and Connext.
As both a HubSpot Elite Solutions Partner and Clay Elite Studio Partner, RevPartners helps software organizations improve CRM architecture, lifecycle management, automation, reporting visibility, integrations, and revenue operations strategy across the full customer journey.
A core part of that work is the Revenue Performance Model (RPM), RevPartners’ framework for measuring and accelerating revenue across the customer journey. For software companies with recurring revenue and usage-based business models, RPM helps connect customer acquisition, retention, expansion, and operational reporting into a more complete view of revenue performance.
The new specialization reinforces RevPartners’ continued focus on helping software companies build HubSpot systems that support better visibility, cleaner operations, and scalable growth.
RevPartners is a full-service Revenue Operations agency specializing in CRM strategy, system integrations, and AI-powered go-to-market engineering. RevPartners helps B2B companies — from SMB to enterprise — align sales, marketing, and customer success teams to drive predictable, scalable revenue growth. RevPartners is the only agency in the world to hold Elite-tier partnerships with both HubSpot and Clay, reinforcing its leadership at the intersection of RevOps, automation, and modern GTM strategy. The company is also the founder of Southbound, one of the fastest-growing revenue leadership conferences in the Southeast. Learn more at revpartners.io.