Businesses are constantly on the lookout for software that can innovate their marketing operations, hyper-personalize their communications, and maximize their return-on-investment. Two of the most popular platforms providing these services are Mailchimp and HubSpot.
While Mailchimp has carved out its place as an email marketing tool, HubSpot has distinguished itself as a comprehensive CRM platform supplying a wide range of marketing, sales, and service tools.
Is it time to consider the switch from Mailchimp to HubSpot? Let’s find out...
When it comes to email marketing, having a diverse collection of customizable templates is invaluable. It is this precise feature that makes HubSpot stand out from the crowd.
HubSpot has an extensive representation of professionally designed email templates to fit every occasion. Whether you're sending out a promotional offer, a newsletter, or a personalized thank you email, HubSpot has got you covered. With a wide range of templates to choose from, you can easily find the perfect design that aligns with your brand's aesthetics and messaging.
While Mailchimp boasts an impressive array of custom templates, HubSpot takes it up a notch by giving developers the power of custom coding. This means you can tailor your email templates exactly how you envision them.
In addition, HubSpot's asset marketplace is a treasure trove, offering a vast collection of free and paid templates at your fingertips. The control and possibilities that HubSpot offers are a game-changer, especially for companies with unique brands that want to make their mark in the email marketing world.
With this level of personalization, you have the power to lead the conversation and make deeper, stronger connections with your audience. By crafting emails that are not only visually appealing but also aligned with your brand's values and messaging, you can establish a stronger sense of trust and credibility with your subscribers.
Navigating the creation of landing page templates can be a daunting task. With HubSpot, you can effortlessly design stunning landing pages that convert. Their intuitive landing page builder is packed with customizable templates, which can help businesses of all sizes attract and convert more leads.
Mailchimp has recently taken strides to up its game and compete with platforms like HubSpot. One notable addition to their repertoire is a cutting-edge landing page generator. This feature empowers Mailchimp users to craft personalized landing pages effortlessly, utilizing user-friendly drag-and-drop templates or their very own custom designs.
HubSpot, on the other hand, stands tall with an equally powerful arsenal of tools. In addition to providing landing page creation, HubSpot goes above and beyond by offering users a wealth of granular options. Imagine having access to progressive customer profiling, chatbot functionality, and the ability to deploy page-specific pop-up targeting strategies.
HubSpot's progressive profiling capabilities are a game-changer in understanding customers without overwhelming them with lengthy questionnaires. This smart approach ensures that decisions are based on comprehensive data rather than limited information. Also, HubSpot offers custom forms and a host of design specifications that Mailchimp's native landing page builder lacks, allowing for more tailored and visually appealing landing pages.
A standout feature of HubSpot is its dedicated tracking code. With this code in place, users gain invaluable insights into engagement levels from their landing pages across all marketing channels. Armed with this data, businesses can fine-tune their strategies and make data-driven decisions to maximize their marketing impact.
By utilizing a native landing page builder like HubSpot's, you can keep everything in one place. You'll be able to view analytics, optimize for SEO, and add forms seamlessly. These built-in features save time and make your marketing efforts more cohesive and efficient.
One of the key advantages of using HubSpot's native landing page builder is the ability to view detailed analytics. With a few clicks, you can access valuable data on visitor behavior, conversion rates, and more. This information allows you to make data-driven decisions and optimize your landing pages for maximum impact.
Another benefit of using a native landing page builder is the seamless integration with other marketing tools. HubSpot's platform allows you to easily add forms to your landing pages, capturing valuable lead information directly within the system. This eliminates the need for manual data entry and ensures that your leads are automatically synced with your CRM, saving you time and effort.
In addition to forms, HubSpot's landing page builder also enables you to optimize your pages for SEO. With built-in SEO tools, you can easily add meta tags, optimize your URL structure, and incorporate relevant keywords. This ensures that your landing pages are not only visually appealing but also search engine friendly, increasing your chances of ranking higher in search results.
HubSpot's landing page builder also allows for real-time updates. This means that you can make changes to your landing pages on the fly, without any coding or technical expertise. Whether you need to update your offer, change the layout, or add new elements, you can do so with ease, ensuring that your landing pages always reflect your latest marketing initiatives.
As your company grows, managing multiple email inquiries and keeping track of contacts can pose challenges. Fortunately, both HubSpot and Mailchimp offer CRM tools to assist you in handling emails and creating audience segments based on valuable insights from your audience.
When it comes to Mailchimp's free service, there is a limitation. You can only use five conditions per segment.
On the other hand, HubSpot stands out by providing unlimited conditions for your segments, giving you more flexibility in organizing your contacts.
HubSpot's native email marketing tool introduces a powerful "if/then" logic feature. With this functionality, businesses can send targeted and timely emails to customers who have interacted with specific landing pages. For instance, you can provide them with personalized recommendations for products or blog posts they might find interesting.
But remember, HubSpot's versatility doesn't end with emails. It facilitates seamless follow-ups with your contacts on various platforms through drip campaigns, webhooks, or custom interstitials. Tracking customer contacts and effectively responding to inquiries across multiple platforms, not just email, is vital for growing companies competing in the digital landscape. By leveraging the capabilities of these CRM tools, you can enhance your customer interactions and nurture leads.
Mailchimp's customer segmentation tools provide valuable granularity in tracking and comprehending customer behavior. However, it's essential to note that the data gathered is primarily limited to email engagement. To gain a comprehensive understanding of your customers and effectively nurture leads, you need to grasp the entirety of their behavior throughout the entire customer journey.
What sets HubSpot apart from not just Mailchimp but also other platforms is its all-in-one customer journey tracking data. HubSpot enables businesses to combine its top-notch email marketing tools with a robust CRM, resulting in a complete customer profile spanning across all contacts. This fantastic feature allows you to observe how customers interact with your company at any stage of their journey, no matter where they are in their experience.
HubSpot doesn't stop there! The platform also offers a powerful lead scoring system and other valuable consumer insights. This means you can take meaningful actions based on data that is most likely to lead to successful conversions. Lead scores are meticulously evaluated and segmented, considering users' actions, such as opening an email, filling out a form, or landing on a web page.
The true marvel of HubSpot lies in its ability to harvest and manage all this valuable data across multiple platforms in one central hub. This centralized approach makes data management efficient, seamless, and supercharged, giving you unparalleled insights into your customers' behavior.
You can even step back and conduct a thorough analysis of how your drip campaigns, ads, and various customer contact strategies measure up on an ROI basis within HubSpot. It's like having your own marketing laboratory, allowing you to optimize and fine-tune your marketing efforts with precision.
No matter the size of your company, having access to this level of granularity with your customer data and the capability to take action across any marketing channel sets HubSpot's email service and total CRM apart, giving organizations a massive advantage in their quest for growth. So, if you're eager to elevate your marketing game, HubSpot is your secret weapon to success!
Mailchimp provides an automated marketing tool that focuses mainly on email engagement. However, if your business seeks to explore marketing avenues beyond emails or aims to engage customers across various channels, HubSpot is the ideal solution.
HubSpot takes automation to the next level by allowing you to seamlessly automate workflows across your sales and marketing teams. This enables you to nurture leads more effectively as they progress through your sales funnel. With HubSpot's versatile capabilities, you can enhance your marketing efforts and drive better results in a multi-channel environment.
From simple follow-up emails to comprehensive, multi-step campaigns, HubSpot's automation toolkit is designed to get your message across effectively, whilst simultaneously freeing up resources for other projects.
Incorporating social media posts and advertising into your marketing approach assists in expanding your audience reach. With HubSpot, you can manage, track, and optimize your organic and paid social media campaigns all in one place.
Regardless of your organization's size or marketing expertise, HubSpot makes it easy to create, schedule, publish, and measure the impact of your social media content, ensuring you leverage every opportunity to engage with your audience.
Curating content that hits the mark, analyzing its performance, and scaling success are critical components of any social and advertising strategy. With HubSpot's detailed analytics and insights, you can use empirically driven data to optimize your social media and advertising strategies, maximizing return on investment.
When comparing HubSpot to Mailchimp, a crucial aspect to consider is the integration of contacts across various marketing channels, and this is where HubSpot stands out.
While Mailchimp does provide automated tools for generating organic posts on platforms like Facebook (Meta) and other ad channels, it falls short when it comes to integrating contacts seamlessly. In contrast, HubSpot takes cross-channel integration to the next level.
For instance, with HubSpot, you can easily exclude or create specific audience segments within your Facebook (Meta) account by leveraging your Google Ads campaign contacts. This interconnectivity ensures a holistic view of your marketing efforts across different channels.
The beauty of HubSpot's approach lies in centralizing this data within one hub, providing businesses with a complete and unified view of their multi-channel marketing performance. By having all the critical insights in one convenient user interface, firms can swiftly act upon the data and make informed decisions to drive their marketing strategies forward. This centralized approach simplifies data management and empowers businesses to optimize their marketing efforts efficiently.
A comprehensive CRM suite, like HubSpot, can be a game-changer for your business.
With its extensive feature set, you can manage sales, market your products, provide exceptional customer service, and gain insights into your marketing efforts — all from a single platform.
Closing the loop on your data lets you tailor, measure, and optimize your interactions with customers. HubSpot's unified reporting and extensive application marketplace allow you to integrate your preferred tools, streamlining your operations and meeting all your business needs in one place.
Mailchimp might provide some excellent email functionality, but when it comes to a fully equipped CRM solution, HubSpot emerges as the more advantageous selection. Switching to HubSpot not only gives you access to customizable email templates but places a suite of powerful, integrated tools at your disposal. Operational efficiency, heightened customer engagement, and unrivaled scalability: these are just a few areas where HubSpot can significantly elevate your email marketing strategy and beyond.
When you decide it’s time to leave Mailchimp and ride the orange wave, leave the HubSpot onboarding to the experts at RevPartners!