HubSpot | 5 minute read

INBOUND '23 HubSpot Spotlight

Posted by Adam Statti on September 11, 2023

The #Hubolution is HERE and INBOUND '23 got off to a hot start with HubSpot's Yamini Rangan, CEO, Dharmesh Shah, Founder & CTO, and Andy Pitre, EVP, Product, dishing on the latest news and happenings.

In case you missed it, here's a quick rundown:


The Impact of Generative AI

The relentless advancement of technology has seeped into every aspect of our lives. Generative AI, with its ability to create, learn, and adapt, is changing the way we approach work, the way we shop, and the way we make purchase decisions. 

Customers are more informed, connected, and demanding than ever before. The traditional linear customer journey has morphed into a dynamic, non-linear process, guided by data and personalized experiences. Businesses must adapt or risk becoming obsolete.

The deluge of information available online is overwhelming. Generative AI, powered by its ability to sift through vast data sets and extract meaningful insights, is ushering us into an age of intelligence. It's not just about data; it's about actionable knowledge that drives decisions and fuels growth.

Through change, one thing remains constant: connection is key. Companies that foster meaningful connections with their customers thrive. It's not just about selling a product; it's about nurturing a relationship that spans the entire customer journey. HubSpot understands this, and they're taking bold steps to lead the way.

HubSpot's Transformation


HubSpot is no longer content with being just a CRM platform. They are evolving into a "customer platform" designed to empower businesses with the tools and insights needed to connect with customers at every touchpoint. 

Engagement Hubs

Imagine connecting the front office with customers across their entire journey seamlessly. This is the promise of HubSpot's Engagement Hubs. It's more than just marketing; it's about building relationships that endure. With Engagement Hubs, HubSpot is redefining how businesses interact with their audience.

Smart CRM


The heart of HubSpot's transformation lies in the Smart CRM. By combining customer data with the power of AI, HubSpot is creating an integrated platform that not only streamlines operations but also enhances decision-making. Efficiency and intelligence go hand in hand in this reimagined CRM.

Connected Ecosystem

HubSpot's vision extends beyond its platform. The Connected Ecosystem encompasses a marketplace filled with educational content and a vibrant community network. It's not just about using HubSpot; it's about thriving within a larger ecosystem of knowledge and support.

Product Previews

One of the most anticipated moments of INBOUND every year is the unveiling of what's new.  This year did not disappoint!


Sales Hub Refresh

HubSpot is decoupling the Sales Hub from being just a CRM and repositioning it as comprehensive sales software. Why? To meet prospects where they are and offer a more dynamic sales experience.

Key features include a prospecting workspace, lead management, A/B testing in sequences, lead form qualification, lead reporting, predictive forecasting, and a content assistant. HubSpot is giving sales teams the tools they need to succeed in a rapidly evolving landscape.

CRM Customization

In the new HubSpot era, you shape the system, not the other way around. HubSpot's CRM customization empowers businesses to tailor their CRM to their unique processes. Features include CRM development tools, CRM data components, actions extensibility, and a CRM record page editor. It's all about making technology work for you.

HubSpot AI


HubSpot AI is more than just a buzzword; it's a game-changer. This AI knows your content, understands your business context, and gets your customers. Features include an AI subject line generator, AI website builder, AI-generated social and ad copy, AI-powered content ideas, AI-generated reporting, and even AI-driven landing page creation. HubSpot is putting the power of AI into the hands of marketers.

Commerce Hub

Commerce tools are now packaged into a hub, making B2B commerce smoother than ever. This easy-to-use B2B commerce suite works directly with HubSpot CRM, streamlining the opportunity-to-revenue process. It helps businesses get paid faster, increase revenue, and save valuable time.

Features include existing commerce tools like HubSpot payments and Quotes, plus new additions like Invoices and Stripe payment processing. 

Bottom line=HubSpot is simplifying commerce.


With SMS features like bulk subscription management, one-to-many messaging, editor integration, personalized tokens support, basic automation, and engagement metrics, HubSpot is ensuring that businesses can communicate with their customers effectively through the channels that matter most to them.

Summing it Up

As we ride the ORANGE WAVE into this new era, one thing is clear: HubSpot's transformation is not just about technology; it's about enabling businesses to forge deeper connections and thrive in a landscape where intelligence and adaptability are paramount.   


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