Some companies don’t do revenue operations (RevOps) well; ok, actually a lot of companies don’t do RevOps well. But it’s not really all their fault. It can be incredibly expensive to have a full time, in-house RevOps team which can handle your forecasting model and build a GTM. So I guess some companies just have to make their peace with being bad at it then, right? “Not true” say businesses who offer RevOps as a service.
The good news: this isn’t just another boring blog on RevOps as a service and its benefits.
The bad(?) news: I don’t know what this blog is actually going to be about.
The real news: We’re just going to ask ChatGPT a bunch of questions about RevOps as a service and see where it takes us.
Let’s get to it….
In looking for information on this subject, this is likely the prompt most people would use. How thorough will ChatGPT be with its explanation?
I appreciate that these weren’t just one-line answers. Both responses provide a definition, goals, and examples of services provided. The first answer also includes a definition of RevOps and makes it more clear that it is the action of outsourcing RevOps tasks to a third party in an effort to drive revenue growth.
Looking through the eyes of someone who had no previous knowledge of the term and was merely substituting ChatGPT in for Google to find out what RevOps as a service meant, I’d give the first definition a 9/10 and the second one 8/10.
An important question for context. “RevOps” is a new term, so RevOps as a service must be even newer. I highly doubt ChatGPT can give an exact date here, but a general time period will suffice.
Well, we managed to get a date…sort of. “The term ‘RevOps’ has only been in widespread use since around 2016.” It’s fair to say that the concept of RevOps as a service would come some time after that.
Let’s see how well ChatGPT can nail down some of the potential blockers companies may face in attempting to do RevOps in-house.
Ok, I was little worried after reading #1 in the first response. I thought ChatGPT was just going to tell me why RevOps is helpful. It recovered nicely though and went on to become a pretty good salesman for RevOps as a service.
It hit all the high points: efficiency, cost savings, expertise, scalability, and flexibility.
I think this should be a mandatory question anytime you’re looking information up for any subject. If you want to believe that a product or a service is only good, then you'll inevitably find information to back up that belief; same thing with believing a product or service is only bad. If you look for both the good and the bad, then you can truly draw your own conclusions.
We want alllllll the info, ChatGPT.
This is why I’m a huge proponent of generating multiple responses: in the first response, ChatGPT presents cost as a "con", whereas in the second response it names cost effectiveness as a "pro". To be fair, ChatGPT does single out smaller or new businesses, as opposed to simply making a generalized statement, when it talks about costs being a "con".
The "pros" presented are in line with the information gathered from earlier prompts, while the "cons" include lack of control, misalignment/miscommunication, and possible integration issues.
This is bringing back some bad procrastination memories from my high school years.
Anyway…
I’d like to see if ChatGPT can condense the definition down to a snackable size. Let’s see if “elevator pitch” helps out at all.
A few observations:
If someone knew absolutely nothing about RevOps as a service, provided this exact prompt to ChatGPT, and happened to get the second response first, they wouldn't know they were receiving incorrect information. This illustrates some of the limitations of ChatGPT in that it can make errors and it is up to the user to provide good prompts, regenerate responses a few times, and check their answers. My guess would be that these types of errors are less prevalent among more well-known subjects, but I don’t know for sure. RevOps as a service is something that literally no one outside of the industry would know about.
Based on past experiences with ChatGPT, my guess here is that it will whine for a minute about not being able to predict the future…but then do it anyway.
No surprise seeing automation as the first item mentioned each time. ChatGPT also cites customization/customer experience, more data-driven analytics, more integration, and an overall expansion of services as things to look forward to.
Real world examples are my favorite. Please don't disappoint me, ChatGPT.
Ok, I hate all of these. As in an earlier response, it seems as though ChatGPT does have some trouble distinguishing between RevOps and RevOps as a service. None of these examples reference the concept of outsourcing tasks.
Again, RevOps is a newer term and one that is not widely used outside of the marketing world, and that’s doubly true for RevOps as a service, so that may partially explain the mix up. It’s possible that as time goes by, ChatGPT will be better at differentiating between the two.
This is basically an attempt at seeing if ChatGPT can provide any additional benefits to employing the service.
I tried regenerating this a few times, and basically got the same result. I feel like a lot of these prompts are yielding the same results, so that means it’s time for…
First of all, if you’re not giving ChatGPT prompts like this when researching a topic, you're missing out big time. Not only does it make it more fun, but I’ve found that oftentimes these types of prompts are good at generating new information from ChatGPT.
Two problems:
Ok, it’s official. For some reason, about halfway through this exercise, ChatGPT completely forgot what RevOps as a service was and only recognized “RevOps” in its responses. These are neat answers for “which Disney character embodies the concept of RevOps”, but it makes no mention of outsourcing responsibilities. Sigh. Let’s try one last time.
Given the recent results, I don’t have high hopes here.
To quote a famous YouTuber, “my disappointment is immeasurable, and my day is ruined.”
I had high hopes early on as ChatGPT seemed to have a firm understanding of the concept of RevOps as a service. Then, about halfway through, it basically decided it didn't care about the “as a service” part.
It’s a good lesson. ChatGPT is just a tool, and a new one at that. If you use it (and you should), then you need to check its work.