NCBA CLUSA is the oldest cooperative development and trade association in the United States. It represents member-owned businesses across industries, from agriculture and financial services to retail and beyond.
The organization advocates for the cooperative business model, raises awareness of its impact, and supports community and economic development in the U.S. and around the world.
NCBA CLUSA wanted to get more out of HubSpot and spend less time on the manual work that came with managing data and researching potential members.
Working with RevPartners, the team found smarter ways to use automation and AI to take some of that work off their plate, giving them more time to focus on connecting with members and growing the organization.