Company A is a global manufacturing company known for its expertise in advanced ceramics and custom-engineered solutions. Since 1967, they’ve grown from a kiln furniture supplier into a multi-industry partner, helping customers solve tough challenges through smart design, strong materials, and deep R&D. Whether it’s improving performance, reducing costs, or developing new products, Company A is built to deliver solutions that last.
Company A, a manufacturing firm with two distinct business units, had been using HubSpot for years, but not effectively. Most lead tracking lived in spreadsheets, reporting was unreliable, and marketing had no way to prove its impact. Sales didn’t trust the CRM, and no one had visibility into what was actually working.
RevPartners stepped in with a RevOps as a Service + Allbound engagement focused on building real infrastructure. Over the course of a few months, we helped define qualification criteria, segment the CRM, create source-level reporting, introduce lifecycle stages, and launch a shared Allbound dashboard to align marketing and sales week to week.