Did you miss our 5-part webinar series where we built an Allbound GTM system from scratch around a real company?
Well, good news...you catch all five sessions below and follow the full build from start to finish!
Session 1 introduces the idea behind Allbound and why traditional outbound often falls short. Instead of relying on static prospect lists and reaching out based on a schedule, Allbound uses data and buying signals to help teams focus on the right accounts at the right time.
The session also introduces the full Allbound framework and the foundation needed to build it, from clean data and enrichment to scoring, tiering, and outreach.
Main Takeaway: Figure out who your best prospects are and what signals show they may be ready to buy, then build your GTM system around that.
Check out the full 1 hour session 👇
Want to build your own Allbound system? 👇
Session 2 is about figuring out who you should be targeting. It covers how to add useful information to your company and contact records, keep that data clean, and group prospects by ICP and buyer persona.
You’ll also see how this works inside Clay, including how to find and organize prospect data.
Main Takeaway: Know which companies and people are a good fit before you start reaching out.
Check out the full 1 hour session 👇
Session 3 is about figuring out when your best prospects might be ready to buy. It covers how to identify signals like website visits, job changes, hiring, company news, and other activity that can show a company may be in market.
You’ll also see how Clay can find and track these signals so your team can prioritize the right prospects.
Main Takeaway: Don’t reach out just because someone fits your ICP. Look for signs that tell you when it makes sense to reach out.
Check out the full 1 hour session 👇
Session 4 is about turning all the fit, engagement, and intent data you’ve collected into a system for deciding who to prioritize. You’ll learn how to score contacts and companies based on things like ICP fit, engagement, buying signals, and how recently those signals happened.
From there, you’ll see how those scores create Tier 1, Tier 2, and Tier 3 accounts, with a different GTM motion for each. Tier 1 gets high-touch human outreach, Tier 2 gets more automated prospecting, and Tier 3 stays warm through retargeting and lighter nurture.
Main Takeaway: Use your data to decide who deserves attention now, who needs nurturing, and who should stay on your radar.
Check out the full 1 hour session 👇
Session 5 is about turning everything you built in the first four sessions into actual GTM action. You’ll learn how to take your Tier 1, Tier 2, and Tier 3 accounts and give each one a clear owner and outreach motion.
You’ll see how Tier 1 gets high-touch, signal-based outreach, Tier 2 uses more automated outbound, and Tier 3 is activated through marketing plays like paid retargeting, newsletters, and webinars. The session also covers how to use AI-generated context and structured messaging to make outreach more relevant without losing the human element.
Main Takeaway: Turn your signals, scoring, and tiers into a repeatable Allbound system that gets the right message to the right person at the right time.
Check out the full 1 hour session 👇
Ready to put Allbound into action? 👇