This webinar is a side-by-side look at HubSpot Data Hub and Clay without pretending there’s one “right” answer.
We'll break down how to decide where work should happen:
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What belongs in HubSpot because the team needs it in the CRM every day
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What belongs in Clay because you need to find, verify, and standardize info before it ever touches your database
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How the two can work together without creating a complicated mess
We'll also cover specific feature comparisons (buyer intent vs signals, Data Agent vs Claygent, connectors and data sources), then jump into real examples, including:
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Bringing invoice/finance context into HubSpot so revenue and renewals aren’t guesswork
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Pulling product usage data into HubSpot for better retention and expansion conversations
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Building funnel reporting you can slice by quarter/month/region/package without building a hundred versions
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Using Clay for waterfall enrichment, persona/industry classification, and “deep research” workflows that replace the 20-tab prospecting routine
If your main question is “what do we use where?” this session gives you a clean way to think about it. 👇
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