This webinar is a side-by-side look at HubSpot Data Hub and Clay without pretending there’s one “right” answer.
We'll break down how to decide where work should happen:
What belongs in HubSpot because the team needs it in the CRM every day
What belongs in Clay because you need to find, verify, and standardize info before it ever touches your database
How the two can work together without creating a complicated mess
We'll also cover specific feature comparisons (buyer intent vs signals, Data Agent vs Claygent, connectors and data sources), then jump into real examples, including:
Bringing invoice/finance context into HubSpot so revenue and renewals aren’t guesswork
Pulling product usage data into HubSpot for better retention and expansion conversations
Building funnel reporting you can slice by quarter/month/region/package without building a hundred versions
Using Clay for waterfall enrichment, persona/industry classification, and “deep research” workflows that replace the 20-tab prospecting routine
If your main question is “what do we use where?” this session gives you a clean way to think about it. 👇