Escape from Marketo: How to Migrate to HubSpot

Switching from Marketo to HubSpot involves untangling years of processes, rebuilding campaigns, and making sure your team doesn’t miss a beat.

This series breaks it all down step by step: what to plan, how to map and rebuild, where to test, and what to lock down before you finally hit “go live.”

In part 1, we'll walk through why migrations (specifically Marketo to HubSpot) are so complex and how to structure them for success. It covers process migration, platform mismatches, asset rebuilds, stakeholder alignment, and change management so you can approach a migration as a GTM initiative, not a one-time technical task. 👇

In part 2, we'll break down the discovery phase of a Marketo-to-HubSpot migration, covering the specific questions teams need to answer, how to identify which processes actually need to be migrated, how to map functionality between platforms, and how to build a realistic migration timeline. It’s a practical look at how to reduce risk and avoid surprises once a migration is already underway. 👇

Part 3 is all about how to execute a Marketo-to-HubSpot migration using a structured build framework. It covers setting up process infrastructure, breaking work into sprint-based execution, assigning ownership, managing QA, and tracking progress so large migrations move forward consistently instead of stalling or drifting.👇

In part 4, we'll break down how to QA and deliver a Marketo-to-HubSpot migration, including asset comparison, scenario testing, process validation, and integration checks. It shows how to confirm that workflows behave as expected, catch gaps before go-live, and ensure teams are confident in the new system before shutting the old one down. 👇

To wrap it up, we'll look at the go-live and cutover phase of a Marketo-to-HubSpot migration. It covers final readiness checks, cutover strategies, export and import timing, team training, and the operational details that matter most when you flip the switch. The goal: a structured launch that minimizes risk, avoids surprises, and sets teams up to succeed on day one.👇