It should come as absolutely no surprise to anyone that HubSpot has a Marketing Hub. Why? Because HubSpot founders Brian Halligan and Dharmesh Shah literally wrote the book on inbound marketing.
Although today HubSpot is a powerhouse in the CRM world, it was their marketing automation platform that initially drew many people to them. From day one, HubSpot has been the place to turn for marketing automation, innovation, and transformation. With tailored options like HubSpot Marketing Professional Onboarding and Marketing Hub Enterprise Onboarding, businesses can choose the level that best fits their needs for scale and growth.
HubSpot’s Marketing Hub allows you to store all of your marketing tools and data in one place. With features such as blog, email marketing, SEO, social media management, and ad tracking and management, it's the go-to platform for any company that is serious about lead capture, lead nurture, and lead conversion.
There may be no easier decision than the one to go with HubSpot for all your marketing needs. When you want the best, you go to the best. This process, which can include HubSpot Marketing Hub Implementation, covers everything from tech setup to building automation workflows tailored to your business. To take full advantage of all HubSpot’s Marketing Hub has to offer, it’s also an easy call to choose to invest in an onboarding plan.
Skipping out on onboarding is kind of like purchasing a Fender Stratocaster (world’s best guitar, I’ll fight anyone who disagrees), but not taking any lessons. When you invest in purchasing the best, you need to follow up by learning how to best use it. HubSpot’s Marketing Hub is no exception.
As is the case with any of HubSpot’s hubs, the process of onboarding can either be handled by HubSpot itself or by a HubSpot agency partner.
Let’s first tackle how HubSpot chooses to administer their onboarding services for their Marketing Hub.
When you choose HubSpot as your onboarding guide, you take the guesswork out of which agency partner to select. Also, you know that you’ll be working with someone that is knowledgeable regarding all that HubSpot has to offer. Those are the pros of choosing to onboard with HubSpot.
The cons of onboarding with HubSpot include the fact that they will provide less services than an agency. If many in your company are brand new to HubSpot or if you really want to “dive deep” into the platform, then these will be things worth taking into consideration.
Here’s what to expect when you choose to onboard with HubSpot for their HubSpot onboarding template:
HubSpot actually refers to this as “Phase 0” because it's really all about getting familiar with the platform itself and its foundations. This phase is less about getting into the real meat of the Marketing Hub, and more about creating an understanding of how the software works so that everyone on the team is comfortable as the onboarding process progresses.
For anyone who has painted a room before, this stage is sort of like taping the trim, measuring, and laying down drop cloths before the actual painting begins. It's all about setting your team up for success down the road. Some of the areas you’ll receive guidance on in this stage include:
The following three stages will involve the completion of three primary goals. These goals can vary from company to company, but in general they tend to revolve around leads and automation.
Devising a strategy to successfully capture and convert leads is the core of any good marketing plan. If you choose to onboard with HubSpot, one of your three primary goals should be, in some way, related to this sample. Here’s what to expect with a goal similar to this one:
A good second goal is one that revolves around the continued care of your leads. The degree to which you engage and nurture these leads will be key in determining the upward trajectory of your business. A goal revolving around this concept would receive guidance on the following:
Do you want to streamline your workflows, increase efficiency, and grow your revenue faster? If not, then...that’s strange. If you do want those things, then you want a goal related to automation as part of your HubSpot onboarding process. Here’s what to expect when receiving guidance on a goal like this:
Following the completion of your three selected primary goals, your HubSpot onboarding plan is essentially complete. During this period, HubSpot will work with you to determine appropriate future goals to ensure that you are getting the most value out of your Marketing Hub purchase.
While a Marketing Hub onboarding plan executed directly through HubSpot can have its advantages, many choose to onboard instead with an agency partner. Here are some reasons why:
Sometimes a company simply doesn't have the bandwidth to complete the myriad of tasks that are required to successfully get everything set up. Onboarding directly with HubSpot means that a lot of the work will be done by the company itself with HubSpot serving more as a guide or consultant in the process.
Onboarding in this manner means valuable company time and manpower will need to be devoted to this task, and that means less time spent engaging with customers. Time, not money, is often a company's most valuable resource, and if you onboard directly with HubSpot you often end up burning through a lot of it.
When you onboard with an agency partner, many of the tasks will be completed by the agency, which, in turn, frees up time for you.
Onboarding directly through HubSpot involves a more cookie-cutter style approach to the process, whereas onboarding with an agency partner means the approach will be tailored more towards the specific needs and capacities of your company.
If you have purchased the Professional or Enterprise level Marketing Hub packages (yes, HubSpot IS an Enterprise CRM!), this is definitely something to consider as these will be more labor intensive and intricate. Choosing Marketing Hub Enterprise Onboarding with an agency can help ensure that the complexities of HubSpot’s powerful tools are fully understood and utilized.
When you choose to onboard with an agency partner, you have a wide variety to choose from as not all agency partners are the same. Deciding to onboard with an agency partner gives you the freedom to assess which partner best fits your needs. Agency-led onboarding for both Sales Hub Onboarding and CRM Onboarding HubSpot services is often a more tailored approach, meeting the unique demands of your business. To aid in the decision making process, HubSpot has established four tier levels: Gold, Platinum, Diamond, and Elite.
Speaking of Elite, if you’d rather focus your energy on driving revenue instead of implementing HubSpot, then RevPartners is an easy choice. Why?
With a wide array of HubSpot onboarding services, including “white-glove, 1-on-1 onboarding, implementation, and support”, we take the burden off of you and let you keep your company running at full speed while we provide technical and strategic guidance. At RevPartners, we only win when you win. Come win with us.