The Challenge
Despite a strong mission, the nonprofit faced several obstacles in engaging donors effectively:
Limited Tracking
Basic lifecycle stages made it hard to follow donor journeys and personalize outreach.Clunky Segmentation
Data silos led to slow targeting, making it tough to reach the right donors at the right time.
Manual Workload
Engaging lapsed or high-value donors required time-consuming, manual effort, limiting outreach potential.
Missed Opportunities
No automation meant fewer timely connections with potential donors.
The Solution
RevPartners took a collaborative approach, delivering strategy and smart automation:
Custom Donor Properties
Together, they designed clear categories to improve segmentation and identify donor types.
Automated Outreach Sequences
New workflows were set up to automatically enroll donors, streamlining engagement and reducing manual tasks.
Precision Segmentation
The revamped workflows allowed more accurate targeting, particularly for lapsed and mid-level donors.Real-Time Insights
Automated lead triggers offered instant visibility into donor behavior, enabling quicker action.
The Impact
The partnership led to meaningful improvements in donor engagement:
11,000+ Automated Donor Enrollments
Outreach became faster, more consistent, and fully automated.Effortless Targeting
The nonprofit could now pinpoint specific donor groups, leading to more personal and timely communication.
Stronger Retention Rates
Automated follow-ups re-engaged lapsed donors while keeping mid-level donors actively involved.
Data-Driven Strategy:
Enhanced data clarity provided actionable insights, enabling faster, smarter decisions for donor engagement.
RevPartners is at Your Service
Does your revenue engine need built, fine-tuned, or supercharged?
To learn more about how to continuously improve operational efficiency and identify the gaps in your customer experiences, see what RevPartners can do for you!
