Supered is a digital adoption and sales enablement platform designed to help teams master their software (specifically CRMs like HubSpot & Salesforce) without leaving their daily workflow. The company was born from a common frustration: businesses spend thousands on CRMs, yet employees rarely follow the intended processes.
Instead of burying instructions in forgotten training videos or long PDFs, Supered embeds "superpowers" directly into the browser. It uses real-time prompts, step-by-step guides, and "Process Rules" to show reps exactly what to do next while they are working on a deal.
This case study covers how RevPartners helped Supered expand beyond a partner-led GTM motion and build a scalable system for reaching end users.
Supered had already seen strong success selling through the HubSpot partner ecosystem. That channel worked well, but over time, it became fully saturated. The next phase of growth meant reaching direct buyers, at a higher volume, and without adding unnecessary load to a small, full-cycle sales team.
Instead of jumping straight into outbound, Supered needed a way to identify the right accounts, understand why they were worth engaging, and give sales enough context to reach out confidently.