Articles by Adam Statti

Imagine if your job was to generate interest in music. Would a good strategy be to play the same...

Are you tired of trying to manage your sales, marketing, and customer success teams independently?...

Who Needs RevOps? Revenue operations (RevOps) is all about achieving sustainable, increased revenue...

Entrepreneurship: The “Soda Straw” Between Different Communities In episode 69 of Pit Stops to...

RevOps is Everywhere For anyone immersed in the world of sales and marketing, “RevOps” is probably a...

Question: What would happen if a company had an amazing pitch, but a terrible product?

HubSpot’s Success One look at G2’s 2023 Best Software Awards will tell you everything you need to...

Go Where the Experts Are If you want to watch the best baseball players in the world, you go to a...

It all started with “QWERTYIOP”. In 1971, Ray Tomlinson typed up that random assembly of letters, or...

When it comes to identity verification, it used to be good eye contact and a firm handshake was all...

According to Forbes, “CMOs have the shortest tenure of anyone in the C-suite.” Why is that? One...

In the beginning, there was pencil and paper. Did it work? Yes. Was it super efficient and capable...

The Value of Professional Development for Career Success In episode 65 of Pit Stops to Podium,...

Why has change become necessary in modern mobile marketing? Today, it’s borderline impossible to...

When social media, and to a larger degree the Internet in general, first arrived on the scene, it...

If you know anything about marketing, the word ”funnel” comes up a lot. Sales funnel, marketing...

Entrepreneur Tony Hsieh once said, “Customer service shouldn't just be a department, it should be...

What Does ChatGPT Know About Lead Scoring? Companies need to make sales to survive. In order to sell...

HubSpot Has Been a Mover and a Shaker In the CRM world, HubSpot’s meteoric ascension has been...

Need Help with RevOps? Some companies don’t do revenue operations (RevOps) well; ok, actually a lot...

People Ops: It’s Like HR, Except Not Really at All Picture this: A person who has been out of the...

Is ChatGPT a Cold Calling Friend or Foe? Snakes. Taxes. Root canals. Cold calling. Some words and...

Inbound vs Outbound Marketing: Are You In or Out? In the beginning (and still today), there was...

Does ChatGPT Know RevOps? In marketing and business, there is perhaps no hotter term than RevOps; in...

Years ago, a certain pizza chain made a promise that if your pizza wasn’t delivered in 30 minutes or...