Table of Contents
Marketing teams have a lot more to work with than they did even a year ago.
AI is becoming part of the day-to-day, Salesforce is rolling out a new approach to marketing, and HubSpot is giving teams more ways to bring their marketing, customer data, and AI together.

With all of that happening at once, it’s a good time to take a closer look at how your marketing tools work together and whether your current setup still makes sense for where you’re headed.
And a big part of that comes down to your data. The cleaner and more connected it is, the more useful AI can actually be.
In this session, we break down what Salesforce teams should know, show how marketers are using AI in HubSpot, walk through how HubSpot + Salesforce work together, and cover what a move to HubSpot actually involves.
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Want more info on HubSpot? 👇
- The Complete Guide to HubSpot Revenue Hub in 2026
- How to Mix and Match HubSpot AI Tools to Book Meetings on Autopilot
- HubSpot Total Cost of Ownership vs Salesforce, NetSuite, and Marketo
- How a Chief Revenue Officer Uses HubSpot, Clay, & Octave for Signal Based Selling
- The 2026 Guide to HubSpot Automation: Using Breeze AI for Sales and Marketing
- How to Find and Reach Companies with HubSpot Buyer Intent
- How HubSpot Consulting Works and Why it Matters in 2026
- HubSpot Revenue Attribution: How to Measure and Prove Marketing ROI
- HubSpot Lifecycle Stages: How to Build, Automate, and Measure CRM Growth
- How to Build a RevOps Engine in HubSpot CRM (Step by Step)
- HubSpot CRM Revenue Reporting: How to Track MRR, NRR, and Churn in 2026
- Improving Pipeline Hygiene to Strengthen CRM Data in HubSpot
- How to Align Marketing and Sales in HubSpot CRM for Smoother Lead Transitions