AI has accelerated a major shift in how B2B organizations build and scale revenue teams.

Buyer journeys are becoming increasingly self-directed, discovering, evaluating and comparing solutions differently than they were just a few years ago.

At the same time, revenue leaders are under more pressure than ever to drive efficiency, visibility and measurable impact.

But while buyer behavior has evolved, most go-to-market systems haven’t. Too many organizations still operate across disconnected platforms, fragmented reporting and siloed teams.

We’ve believed for a long time that disconnected teams and systems create friction that slows growth.

That conviction led us to build RevPartners around a different idea: growth happens when strategy, systems and execution work together inside a connected operating model.

Today, we’re excited to share the next chapter in that vision.

RevPartners has officially joined Walker Sands, a leading integrated B2B growth services agency.

Our Vision is Getting Bigger

From the beginning, RevPartners was built around a simple belief: your CRM is a product, not a project.

As B2B organizations grew more complex, we saw the same challenges appear again and again: CRMs treated like static systems of record, rather than systems of action.

We believed RevOps had to evolve beyond CRM admin and reporting into something more strategic.

That vision has shaped everything from our approach to HubSpot implementations and system design to the development of our Revenue Performance Model (RPM).

As the only company in the world to hold both HubSpot Elite Solutions Partner and Clay Elite Studio Partner status, we’ve had a front-row seat to where modern go-to-market strategy is headed.

Why Walker Sands

This next era of growth requires a more connected approach across brand, demand generation, revenue operations and go-to-market execution.

Walker Sands stood out because of how closely that vision aligned with our own.

Walker Sands at a Glance

Walker Sands is an integrated B2B growth services agency specializing in strategy, creative, content, strategic communications, digital marketing and marketing operations.

• Footprint: Offices in Chicago, Seattle and Boston
• Headcount: ≈ 175 full-time employees
• Client Base: 100+ B2B growth-stage and enterprise organizations
• Notable Clients: Amazon Business, Wrike, John Deere and Oak Street Health

Together, this creates a stronger foundation for helping organizations connect strategy, systems and execution in a way that drives more measurable growth outcomes.

Just as importantly, both organizations share a commitment to operational excellence, long-term partnership and building solutions designed for where modern B2B growth is headed.

What This Means for RevPartners Customers

While this marks an exciting new chapter for RevPartners, our commitment to our customers remains unchanged.

For the near future, we will continue operating as RevPartners, a Walker Sands company, with the same team, same relationships and same focus on helping organizations build scalable, measurable go-to-market systems.

What changes is the breadth of expertise now available around that foundation.

Through Walker Sands, RevPartners customers now have access to expanded capabilities across brand strategy, creative, content communications, digital marketing and marketing operations — creating a more connected approach to growth across the customer journey.

Most importantly, this partnership allows us to continue investing in the future while helping our customers navigate an increasingly complex go-to-market landscape with greater confidence.

The Future of GTM Is Getting More Connected

The companies winning in this next era of growth won’t treat communications, marketing and GTM systems as separate functions.

That’s what makes this partnership exciting.

Together, Walker Sands and RevPartners bring more than 250 employees across revenue operations, technology, creative, brand strategy, communications, and media — advancing a shared vision to build the pre-eminent data and analytics-driven B2B growth services platform.

We’re incredibly excited for what this next chapter makes possible for our customers, our partners and our team.

Read the full Press Release