Is your funnel a lie?
It is if you think B2B buyers follow your playbook.
Today’s buyers don’t move in predictable, linear paths. They research independently, engage on their own terms, and make purchasing decisions with minimal sales interaction.
This year, it’s estimated that 80% of B2B sales interactions will happen digitally.
Marketing teams are chasing MQLs instead of actual buyers.
No wonder it’s estimated that more than half of large B2B transactions ($1M+) will be processed through digital self-serve channels this year.
SDRs are stuck in a numbers game that simply doesn’t work anymore.
Teams care….just never about the same things.
Marketing cares about MQLs.
Sales cares about meetings.
CS cares about renewals.
Meanwhile, 41% of businesses now involve 2-3 stakeholders in purchasing decisions.
Inbound and outbound shouldn’t be at war with each other, they should work together to engage your target customers across multiple channels.
(it’s worth reading that last sentence again)
Allbound as a Service (AaaS) unifies them into a single revenue engine that runs continuously, keeping engagement, pipeline, and growth in motion 24/7.
This isn’t outsourcing, a consulting gig, or just another agency retainer. AaaS acts as an extension of your team, removing inefficiencies, automating what should be automated, and ensuring buyers engage when they’re actually ready.
This year, roughly 70% of B2B buyers will be millennials. They don’t respond to outdated sales tactics. They expect instant access to information, frictionless buying experiences, and engagement that feels personal.
AaaS delivers exactly that without requiring companies to build the infrastructure themselves.
Bad leads clog pipelines and waste resources. AaaS eliminates them before they ever reach your sales team.
Instead of relying on outdated lead scoring, AI-driven insights track real buyer behavior.
If someone is actively researching, AaaS knows and engages them before competitors do.
Buyers don’t follow predictable paths, so meeting them in only one or two channels is a mistake.
AaaS builds an engagement strategy across:
Most automated sales sequences feel robotic, failing to connect with the potential customer in a meaningful way. That’s why buyers ignore them.
AaaS personalizes every touchpoint by adapting messaging in real time.
Sales teams should be closing deals, not convincing people they need a solution.
By the time a lead gets to sales, they should already be engaged.
AaaS ensures every lead has been nurtured, educated, and primed for a sales conversation.
Most GTM strategies fail because they don’t evolve.
By the time teams adjust campaigns, buyers have already moved on.
AaaS optimizes in real time:
B2B commerce is moving fast. In Q1 2024 alone, US B2B digital commerce sales hit $358B, up 5% YoY, creating a significant competitive advantage for companies that execute efficiently.
That means the companies that keep trying to “figure it out” in-house will fall behind.
AaaS runs on a fully built, optimized tech stack designed for one thing: to convert pipeline into revenue.
This year, 89% of B2B leaders expect to grow faster than they did in 2024.
Companies relying on traditional GTM strategies will struggle to keep up.
AaaS eliminates the wasted budget, slow sales cycles, and unpredictable pipeline.
B2B buying behavior isn’t slowing down, it’s accelerating.
Companies that keep treating inbound and outbound as separate strategies will lose.
AaaS is how you get there, without the struggle of building it yourself.
No more chasing. No more wasted effort. Just predictable pipeline and scalable growth.
If you’re still running GTM the old way, you’re already behind, because modern B2B companies require integrated strategies to stay ahead.