Is your funnel a lie?
It is if you think B2B buyers follow your playbook.
Today’s buyers don’t move in predictable, linear paths. They research independently, engage on their own terms, and make purchasing decisions with minimal sales interaction.
This year, it’s estimated that 80% of B2B sales interactions will happen digitally.
Long story, short: Buyers are taking control, and the companies that fail to adjust will fall behind.
Why Most GTM Strategies Fail
Marketing is Focused on the Wrong Metrics
Marketing teams are chasing MQLs instead of actual buyers.
- Gated eBooks? Downloaded and forgotten about 12 minutes later.
- SEO traffic? Sure looks good in reports, but it doesn’t always drive revenue.
- Paid ads? Most of those clicks come from people who will never, ever buy.
No wonder it’s estimated that more than half of large B2B transactions ($1M+) will be processed through digital self-serve channels this year.
Buyers aren’t looking for more content. They want seamless, relevant engagement that directly addresses their pain points and aligns with their needs.
Outbound is a Shot in the Dark
SDRs are stuck in a numbers game that simply doesn’t work anymore.
- Cold emails get deleted because they sound like templates (yawn).
- SDRs spend countless hours chasing buyers who aren’t in-market.
- LinkedIn messages are ignored because they’re impersonal and transactional.
Instead of forcing more activity, companies need smarter, data-driven targeting.
Revenue Teams are Disconnected
Teams care….just never about the same things.
Marketing cares about MQLs.
Sales cares about meetings.
CS cares about renewals.
Meanwhile, 41% of businesses now involve 2-3 stakeholders in purchasing decisions.
Translation: The old approach of treating leads as single decision-makers is outdated.
Misalignment leads to slow sales cycles, lost deals, and pipeline unpredictability.
The Fix: Allbound as a Service
One Motion, Not Two Separate Playbooks
Inbound and outbound shouldn’t be at war with each other, they should work together to engage your target customers across multiple channels.
(it’s worth reading that last sentence again)
Allbound as a Service (AaaS) unifies them into a single revenue engine that runs continuously, keeping engagement, pipeline, and growth in motion 24/7.
RevPartners’ Fractional RevOps Services align sales, marketing, and CS under a single GTM motion, while Allbound Marketing ensures seamless buyer engagement across every channel.
This isn’t outsourcing, a consulting gig, or just another agency retainer. AaaS acts as an extension of your team, removing inefficiencies, automating what should be automated, and ensuring buyers engage when they’re actually ready.
How AaaS Works
- AI-driven targeting: Identify high-intent buyers before competitors do.
- Multi-channel execution: SEO, LinkedIn, paid ads, and email are fully optimized and working together to reach your ideal customer profile at the right time.
- Hyper-personalized outreach: Every message feels relevant, not robotic.
- Real-time optimization: Continuous adjustments based on actual buyer behavior.
This year, roughly 70% of B2B buyers will be millennials. They don’t respond to outdated sales tactics. They expect instant access to information, frictionless buying experiences, and engagement that feels personal.
AaaS delivers exactly that without requiring companies to build the infrastructure themselves.
Turn buyer data into revenue. Effortlessly.
Stop wasting budget on outdated playbooks. Get a custom GTM blueprint to engage high-intent buyers before your competitors do.
How AaaS Runs Your GTM Motion
Step 1: Identify & Engage the Right Buyers
Bad leads clog pipelines and waste resources. AaaS eliminates them before they ever reach your sales team.
Instead of relying on outdated lead scoring, AI-driven insights track real buyer behavior.
If someone is actively researching, AaaS knows and engages them before competitors do.
RevPartners’ HubSpot Integrations & HubSpot Migrations ensure your CRM and tech stack are fully connected, so you can track real buyer signals and eliminate pipeline waste.
Step 2: Multi-Channel Targeting That Actually Works
Buyers don’t follow predictable paths, so meeting them in only one or two channels is a mistake.
AaaS builds an engagement strategy across:
- SEO – Buyers searching for solutions find you first.
- LinkedIn – Social proof builds trust before outreach even happens.
- Paid media – No wasted clicks. Just highly targeted campaigns.
- Email & outbound – Personalized at scale, driven by real-time intent.
Step 3: Automated Outreach That Feels Human
Most automated sales sequences feel robotic, failing to connect with the potential customer in a meaningful way. That’s why buyers ignore them.
AaaS personalizes every touchpoint by adapting messaging in real time.
- AI refines messaging based on how buyers engage.
- No mass emails. No generic sequences.
- Buyers feel like they’re having a real conversation, not being funneled into automation.
Want to run your own Allbound playbook?
Our HubSpot DIY guides show you how to personalize automation, optimize outreach, and build scalable campaigns—without outside help.
Step 4: Pre-Warmed Leads, Ready to Close
Sales teams should be closing deals, not convincing people they need a solution.
By the time a lead gets to sales, they should already be engaged.
AaaS ensures every lead has been nurtured, educated, and primed for a sales conversation.
Step 5: Continuous Optimization & Revenue Expansion
Most GTM strategies fail because they don’t evolve.
By the time teams adjust campaigns, buyers have already moved on.
AaaS optimizes in real time:
- Every action is tracked in HubSpot.
- Every campaign is measured against revenue impact.
- If something isn’t working, it gets fixed immediately.
The Allbound Tech Stack: Your AI-Powered Revenue Engine
You Don’t Need to Build This. We Already Did.
B2B commerce is moving fast. In Q1 2024 alone, US B2B digital commerce sales hit $358B, up 5% YoY, creating a significant competitive advantage for companies that execute efficiently.
That means the companies that keep trying to “figure it out” in-house will fall behind.
AaaS runs on a fully built, optimized tech stack designed for one thing: to convert pipeline into revenue.
Here’s what we like:
- HubSpot – The single source of truth.
- RB2B – Identifies website visitors and tracks engagement.
- Smartlead – Email automation without spammy outreach.
- Clay – AI-driven research and data enrichment.
- Octave – Multi-channel marketing automation that sounds human.
- Outbound Sync – Tracks every interaction, attributing revenue to the right sources.
The ROI of AaaS: Faster Revenue, Less Waste
More Revenue, Less Effort
This year, 89% of B2B leaders expect to grow faster than they did in 2024.
Companies relying on traditional GTM strategies will struggle to keep up.
AaaS eliminates the wasted budget, slow sales cycles, and unpredictable pipeline.
- Sales spends more time closing and less time chasing.
- Marketing stops guessing which campaigns work.
- Leaders finally get revenue predictability.
The Future of GTM
B2B buying behavior isn’t slowing down, it’s accelerating.
Companies that keep treating inbound and outbound as separate strategies will lose.
You Have Two Choices:
- Keep hoping your funnel magically starts working again.
- Unify your GTM motion, automate what should be automated, and execute with precision.
AaaS is how you get there, without the struggle of building it yourself.
How to Get Started
- Get a custom GTM blueprint. Find the gaps that are costing you revenue.
- Let an AaaS team deploy the system for you.
- Focus on closing deals while AaaS runs the engine.
No more chasing. No more wasted effort. Just predictable pipeline and scalable growth.
If you’re still running GTM the old way, you’re already behind, because modern B2B companies require integrated strategies to stay ahead.
The future of GTM is here
Ditch the guesswork. Automate what should be automated. Capture revenue without the inefficiencies.
