HubSpot Spring ‘24 Spotlight

When HubSpot announces new updates, people get a little excited...

Well…they’re finally here!

Here’s the short version:

Service Hub: Help customers in a flash!

Service Hub joins service and success for faster, more efficient customer support.

Content Hub: Unleash your creativity for the future of content!

Create diverse content with a single piece using Content Hub. 

Commerce Hub: B2B buying & selling made easy!

Commerce Hub simplifies B2B transactions, making buying and selling smooth and efficient, no matter your location.

HubSpot AI: Power your hubs & smart CRM

HubSpot AI fuels our Hubs and Smart CRM, helping you provide top-notch customer experiences every time.

Aaaand the slightly longer version...

Unleash Your CX Team's Revenue Potential with the All-New Service Hub! 

Far too often, customers are ignored by businesses after a purchase is made.  In light of the fact that it’s way more expensive to attract new customers than to simply keep existing ones, this makes no sense.  

The solution?

It’s time to give the right side of the funnel some love.   HubSpot is focusing on customer experience (CX) by connecting service with marketing and sales, and turning service teams from cost centers to revenue drivers. 

Scale support?  Check!

Drive retention?  Double check!

Here’s what Service Hub now includes:

Help Desk Workspace

• Centralized Hub: Monitor critical information at a glance for enhanced productivity.
• Real-Time Updates: Track live ticket updates and omnichannel conversations to stay on top of workloads.
• Organization & Discovery: Utilize search, filter, and organization features to optimize efficiency and content discovery.

Advanced SLAs

• Enhanced Reporting: Improve decision-making with in-depth reporting.
• Complex Operations Support: Optimize efficiency by addressing intricate support processes.
• Performance Insights: Gain valuable knowledge about team performance to elevate customer experiences.

Robust Routing Tools

• Efficient Ticket Assignment: Automatically direct tickets to the most suitable reps for faster resolution.
• Optimized Support Process: Streamline ticket management for a smooth and organized workflow.
• Enhanced Customer Support: Deliver timely and effective assistance by ensuring tickets are handled promptly.

Workforce Management

• Customization Options: Tailor settings to match your support team's unique needs and preferences.
• Availability Management: Set user availability to optimize team scheduling and workflow.
• Skill-Based Assignments: Allocate tasks based on individual expertise for enhanced customer service and productivity.
  
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Customer Success Workspace

• Personalized Account Overview: View account activity and pipelines specific to each CSM's portfolio for quick access to critical information.
• Proactive Health Monitoring: Track customer health scores to identify churn risks, prioritize outreach, and address client needs before issues arise.
• Product Integration: Seamlessly connect with essential apps like Pendo, Amplitude, Segment, or HubSpot's Custom Events API for comprehensive product usage insights.

AI-Powered Tools

• 24/7 GPT-Powered Chatbot: Automate support with a chatbot that leverages HubSpot AI, allowing your team to focus on complex issues.
• Real-time Reply Recommendations: Accelerate resolution times with HubSpot AI-generated response suggestions, including multilingual support for seamless global communication.
• Conversation Summaries: Receive concise summaries of customer interactions powered by HubSpot AI, enabling reps to stay informed and up-to-date.
• Smart Next Steps: Help reps take effective action post-call with suggested next steps generated by HubSpot AI.

Revolutionizing Content Marketing for Reach, Relevance, and Efficiency:  Welcome to Content Hub!

Being a marketer is hard. They face the challenge of reaching customers across multiple platforms while maintaining brand relevance, creating quality content, and juggling various content types and tools.

Enter HubSpot's Content Hub: The game-changing solution powered by HubSpot AI! This all-in-one platform empowers you to create and manage engaging content across the entire customer journey.

Here’s what Content Hub includes:

AI Multilingual Content Creation

• Generate Ideas: Brainstorm engaging topics tailored to your audience and industry.
• Write Blog Posts: Craft compelling, SEO-friendly articles in multiple languages.
• Create Images: Design captivating visuals to enhance your content's impact.

Content Remix

Transform one content piece into a diverse range of assets with Content Remix, powered by HubSpot AI! Streamline your content creation process by:

• Repurposing Content: Turn a single asset into various formats, such as blog posts, social media content, or email newsletters.
• Expanding Reach: Engage your audience across multiple channels, ensuring your content resonates with more people.
• Boosting Efficiency: Save time and effort by multiplying your content output with minimal effort.

Brand Voice

• Define Your Voice: Craft a distinct brand personality that resonates with your audience.
• Generate Consistent Content: Ensure your blogs, social media posts, and emails maintain a unified voice that reflects your brand identity.
• Strengthen Your Brand: Build trust and recognition by maintaining a consistent, memorable presence across all platforms.

Audio Tooling

• Create and Host: Produce engaging podcasts with seamless hosting and distribution.
• Post Narration: Convert written content into audio format for improved accessibility and a wider reach.
• AI Assistance: Leverage HubSpot AI to enhance your podcast creation workflow, from idea generation to editing and distribution

Members Blog and Gated Content Library

• Organize Content: Effortlessly manage and maintain your exclusive content in one centralized location.
• Offer Premium Content: Entice visitors with high-value, members-only blog posts and resources.
• Capture Leads: Convert interested visitors into leads by gating content and requiring registration for access.

Commerce Hub Expands Worldwide Through Stripe Partnership

B2B commerce is fragmented, complicating conversions for growing businesses. Commerce Hub solves this by connecting commerce with marketing teams, empowering B2B buyers to purchase conveniently. 

Now, HubSpot is making unified commerce accessible to SMBs by offering Commerce Hub to free HubSpot users.  In addition, they've partnered with Stripe to bring Commerce Hub global, enabling local payment methods and multi currency support.

Commerce Hub includes:

Better Management

• Invoice Management: Create, send, and track invoices with ease to ensure timely payments.
• Subscription Handling: Efficiently oversee and maintain subscriptions for seamless recurring payments.
• Payment Scheduling: Organize and automate payment plans for better financial control and planning.

Local Payment Methods

• Credit Card Payments: Accept credit cards for quick and convenient transactions.
• Bank Transfers: Enable secure bank transfers as an alternative payment method.
• Localization Support: Cater to customers worldwide with regional payment methods for a customized checkout process.

Quickbooks Integration

• Eliminate Manual Data Entry: Automatically update information between Quickbooks and your platform, saving time and reducing errors.
• Maintain Accurate Records: Keep your books in check by syncing invoices and payments in real-time, ensuring accurate financial reporting.
• Scale Efficiently: Grow your business without getting bogged down by manual reconciliation, thanks to the seamless integration with Quickbooks.