The GTM Goals Blueperint

GTM goals don’t have to feel overwhelming. This series takes you through the full journey from setting the right goals, running the math, checking your progress, and adjusting each quarter.

You’ll see how to break goals into clear steps, align your team, and build a plan leadership can actually get behind. By the end, you’ll know how to turn numbers into real, measurable growth.

In part 1, we'll walk through how to define GTM goals by anchoring them to real customer journey milestones and the revenue performance model. We'll show how to turn abstract targets into trackable goals inside your CRM so teams know exactly what they’re aiming for, how it’s measured, and where performance is breaking down. 👇

In part 2, we'll break down how to calculate go-to-market goals by connecting funnel inputs, conversion rates, and revenue outcomes. It shows how changes at the top or bottom of the funnel impact every goal in between, and how to build goals you can actually forecast, track, and measure attainment against inside your CRM. 👇

Part 3 is all about a simple goal-setting template you can use in Google Sheets or Excel to align metrics to your revenue performance model. It shows how to use historical data, conversion rates, and real business context to forecast future goals so you can plan with intent and accountability.👇

In part 4, we'll break down how to compare GTM goals against real performance and tie those results back to the revenue performance model. It shows how over- and under-performance at different funnel stages impacts revenue, how levers like conversion rates and deal size offset each other, and how to use this insight to plan more achievable goals going forward. 👇

To wrap it up, we'll look at the final GTM goals deliverable: how quarterly updates work, how goals roll up across sources and teams, and how to present a clear, defensible plan for the next quarter and beyond. It shows how all the math, benchmarks, and forecasts come together into a single view your team can actually align around and execute against. 👇