When your GTM team is scaling, things can get messy.
And that's exactly why you need HubSpot Marketing Hub Enterprise and Sales Hub Enterprise!
Let’s take a look at what these two platforms can do and why so many high-growth teams are choosing them to run their entire GTM motion.
Marketing Hub Enterprise
Marketing Hub Enterprise is all about empowering marketing and sales with HubSpot, giving you the ability to plan, launch, measure, and optimize every campaign in one place, with deep insights and automation that saves time (and sanity).
Here’s what you get:
What it is: See how every touchpoint across your sales pipeline and marketing efforts contributes to revenue in real time.
Why it matters: No more giving all the credit to “last click.” Know which blog, ad, webinar, or email actually influenced your best deals.
Use it to:
- Prove ROI to leadership
- Shift budget to high-impact channels
- Align marketing and sales on what’s really working
What it is: HubSpot uses machine learning to score leads based on how likely they are to convert.
Why it matters: Focus your team members’ energy on qualified leads that are actually worth pursuing and nurture them through the sales process.
Use it to:
- Prioritize high-fit contacts
- Send alerts to sales when engagement spikes
- Build smarter workflows (e.g. fast-track hot leads)
What it is: Automatically show different content to different people based on who they are or what they’ve done.
Why it matters: Personalized experiences convert better.
Use it to:
- Show different CTAs to different personas
- Personalize emails or landing pages based on behavior
- Build trust and relevance with every touch
What it is: Build fully custom reports with any data in your HubSpot account (even across objects) to track everything from sales performance to lead nurturing. With Marketing Hub Enterprise, you can build up to 25 custom dashboards so you can measure exactly what matters, in the way your team needs.
Why it matters: You need to report on more than just clicks and form fills.
Use it to:
- Track funnel conversion rates
- Monitor campaign ROI over time
- Slice data by team, segment, or buyer stage
What it is: Automate email sends, list updates, lead handoffs, and nurture workflows with ease.
Why it matters: Manual marketing doesn’t scale, and leads slip through the cracks.
Use it to:
- Run event follow-up sequences
- Move leads to sales when they hit key criteria
- Trigger Slack alerts or task assignments automatically
Sales Hub Enterprise
Sales Hub Enterprise helps sales teams spend less time clicking around and more time closing. With a well-executed Sales Hub enterprise implementation, teams can hit the ground running with powerful tools that scale without the tech bloat.
Here's what makes it great:
What it is: Build multiple deal pipelines with different stages, automations, and forecasts.
Why it matters: Different teams or sales motions need different setups.
Use it to:
- Create region or product-specific pipelines
- Automate deal stage updates and tasks
- Forecast revenue by team, rep, or pipeline
What it is: Create interactive guides that show up inside the CRM, right where reps need them.
Why it matters: Standardize your sales motion and ramp new reps faster.
Use it to:
- Embed qualification questions (like BANT or MEDDIC)
- Recommend next steps during live calls
- Ensure reps always know what to say (and when)
What it is: Automatically record, transcribe, and analyze sales calls.
Why it matters: You get real-time insight into how your sales reps are engaging with your target audience, and where coaching or process tweaks can improve sales activities.
Use it to:
- Coach with real call snippets
- Track keywords like competitor mentions or objections
- Identify training gaps and ramp faster
What it is: Automate rep follow-ups, lead assignments, meeting reminders, and more.
Why it matters: Your team stays consistent and never forgets a step.
Use it to:
- Rotate leads to the right rep
- Trigger sequences based on behavior (like pricing page views)
- Auto-update deal properties or task statuses
What it is: Keep your CRM clean, structured, and flexible to your unique GTM setup.
Why it matters: Dirty data slows everyone down. Custom objects let you track key business elements, whether that’s products or services, geographies, or lifecycle stages, ensuring your sales software reflects your GTM reality.
Use it to:
- Track subscriptions, products, locations, or anything else
- Set up validation rules to keep fields clean
- Eliminate duplicates and bad data with built-in tools
These Hubs are Growth Systems
HubSpot’s Marketing Hub Enterprise and Sales Hub Enterprise give scaling companies the tools to run a clean, connected, and conversion-ready revenue engine.
They’re built for:
- CMOs who need to prove ROI
- Sales leaders who want faster, more consistent closes
- Ops leaders tired of putting out data fires
- Founders who want visibility into what’s actually driving growth
