Back to articles

Choosing the Right CRM: HubSpot vs. Pipedrive

Having a reliable CRM is crucial for success as it helps businesses to efficiently manage their customer data, track interactions, and streamline sales and marketing processes. Two popular options in the market are HubSpot and Pipedrive. 

Let’s take a look at these two and compare their features, pricing, ease of use, customization, integration, sales and marketing capabilities, customer support, and community.

Pipedrive vs. HubSpot: Pricing and Plans

Pipedrive offers a straightforward pricing structure, with different plans catering to businesses of varying sizes. Their plans start at an affordable rate, making it an attractive option for cost-conscious organizations.

When considering Pipedrive, it's worth noting that their plans not only differ in price but also in the features they offer. The higher-tier plans come with advanced functionalities such as automation tools, customizable dashboards, and in-depth reporting capabilities. These features can be invaluable for businesses looking to streamline their sales processes and gain deeper insights into their performance.

On the other hand, HubSpot offers a free CRM with basic features, making it an enticing choice for businesses looking to get started without any financial commitment. This can be particularly beneficial for small businesses or solopreneurs who are just starting and need a simple solution to manage their customer relationships.

However, if you require advanced features and functionalities, HubSpot's paid/higher-tier plans unlock a plethora of tools such as marketing automation, sales sequences, and advanced analytics. 

Pricing Breakdown

HubSpot CRM Suite Pricing:

  • CRM Suite Starter:
    • Ideal for small businesses.
    • Priced at $30/month for new customers.
    • Includes all HubSpot Starter products, offering a cost-effective solution for emerging companies 
  • Starter Tier:
    • Part of the CRM Suite.
    • Begins at $20 per month.
    • Accommodates 2 users for Sales Hub and Service Hub, along with 1,000 marketing contacts 
  • CRM Suite Pricing General:
    • Starts at $30 per month.
    • Drops to $20 per month when paid annually.
    • Encompasses marketing, sales, content management, operations, and more, providing a well-rounded toolkit for businesses aiming to streamline operations.

Pipedrive CRM Pricing:

  • Professional Plan:
    • Priced at $59.90/user/month.
  • Plans Range:
    • Pipedrive plans range from $14.90 to $99.
  • CRM Tiers:
    • Depending on the chosen tier, Pipedrive ranges from $12.50 per user per month, catering to different user requirements 
  • Most Expensive Plan:
    • Priced at $99 per user per month.

HubSpot vs. Pipedrive: Ease of Use and Interface


Pipedrive's interface is renowned for its simplicity and ease of use, focusing on streamlining the sales pipeline management process. The platform's highly visual design and drag-and-drop functionality enable users to easily track and manage deals, providing a clear overview of their sales pipeline. This intuitive approach is particularly beneficial for sales teams seeking a straightforward and efficient CRM solution.


In contrast, HubSpot offers a more comprehensive suite of tools, including CRM, marketing, and sales automation features. While the interface may initially appear more complex due to its extensive capabilities, HubSpot provides ample resources to help users navigate the platform effectively. One of the key strengths of HubSpot's interface is its customizability, allowing users to tailor their dashboard to their specific needs and preferences. Also, HubSpot's seamless integration with other marketing and sales tools ensures a unified experience for users looking to manage all aspects of their customer relationships in a single platform.

HubSpot vs. Pipedrive: Customization and Integration


Pipedrive stands out for its flexible customization capabilities, enabling users to personalize the CRM to match their unique sales processes. The platform allows for the creation of custom fields, pipelines, and stages, making it simple for businesses to adapt the CRM to their specific requirements. Additionally, Pipedrive's visual pipeline management tool provides an intuitive way to visualize and modify the sales process, enhancing efficiency and productivity. Pipedrive also offers a marketplace filled with a wide array of integrations, ensuring that users can easily connect their CRM with other essential tools and applications. 


HubSpot is known for its extensive integration ecosystem, boasting a vast selection of integrations that span various business functions such as marketing automation, sales enablement, and customer service platforms. This allows users to effortlessly link HubSpot with numerous popular tools, streamlining operations and consolidating data in a single platform.

In addition to its integration capabilities, HubSpot offers customization features that enable businesses to configure the CRM to align with their specific workflows and requirements. Users can create custom deal stages, personalize properties, and tailor the platform to meet diverse business needs.

Pipedrive vs. HubSpot: Sales and Marketing Features


Pipedrive stands out for its sales-oriented focus, providing a user-friendly sales pipeline view that simplifies sales management. With robust reporting and analytics capabilities, businesses can effectively track and analyze their performance. An essential advantage of Pipedrive lies in its customizable sales pipeline feature, allowing users to tailor their sales process according to specific needs. This flexibility enables businesses to create workflows aligned with unique sales strategies and goals.

Pipedrive's integration capabilities allow you to seamlessly connect with various third-party applications like Google Workspace and Slack. This integration flexibility enhances collaboration and streamlines workflows, providing businesses with the ability to customize their sales and marketing tech stack effectively.


On the other hand, HubSpot offers a comprehensive suite of sales and marketing tools, presenting a holistic approach to driving growth.

The platform's user-friendly interface and intuitive design make it easy for users to navigate and access key information. HubSpot's dashboard provides a comprehensive overview of sales and marketing activities, facilitating effective management.

HubSpot's marketing tools are known for their excellence, featuring email marketing, lead generation, and marketing automation. The lead scoring feature helps businesses prioritize leads based on their behavior and engagement, allowing sales teams to focus on high-potential prospects. In addition, HubSpot's social media scheduling tool simplifies content planning and publication across multiple channels, ensuring consistent brand messaging.

It's crucial to note that while Pipedrive excels in sales pipeline management and customization, HubSpot's strength lies in its all-in-one platform, offering a holistic approach to sales and marketing with a user-friendly interface and robust analytics capabilities.

HubSpot vs. Pipedrive: Customer Support and Community


HubSpot sets a high standard for customer support, ensuring users have various channels to seek assistance, including phone, email, and live chat. Their knowledge base is stocked full of regularly updated articles and tutorials, guiding users through any challenges they may encounter. The 24/7 availability of a dedicated support team contributes to a seamless user experience.

Beyond traditional customer support, HubSpot boasts a thriving user community (e.g. Sprocketeer), fostering collaboration and knowledge-sharing. Forums, blogs, and extensive training materials create an ecosystem where CRM enthusiasts connect, share best practices, and seek advice. This active community is a testament to HubSpot's commitment to not just providing a CRM tool but also nurturing a supportive environment for users to achieve CRM success collectively.


The availability of multiple support channels, including live chat and email, provides users with flexibility based on their communication preferences.  In terms of resources, Pipedrive provides users with a wealth of tools to maximize their CRM experience. Informative webinars and a comprehensive knowledge base equip users with the necessary insights to meet their business goals. While Pipedrive's community resources may not match HubSpot's breadth, the platform compensates with valuable tools, ensuring users have the means to excel in their CRM endeavors.

Pros and Cons: HubSpot vs. Pipedrive

HubSpot's strengths lie in its comprehensive marketing and sales tools, extensive customization options, and excellent customer support. However, some users may find HubSpot's pricing to be on the higher side, especially if they only require basic CRM functionalities. On the other hand, Pipedrive's affordability and user-friendly interface make it an attractive option for businesses primarily focused on sales pipeline management. However, Pipedrive's marketing capabilities are not as robust as HubSpot's, which may be a limitation for businesses aiming for integrated marketing and sales strategies.

One key aspect to consider when choosing between HubSpot and Pipedrive is the level of integration with other tools and platforms. HubSpot offers a wide range of integrations with popular software such as Salesforce, Mailchimp, and Shopify, allowing for seamless data flow and automation across different systems. This can be a significant advantage for businesses looking to streamline their operations and improve efficiency. On the other hand, Pipedrive also offers integrations with various tools like Google Workspace and Zapier, but the range may not be as extensive as HubSpot's, potentially limiting the scalability of the CRM solution.

Another factor to take into account is the scalability of the CRM platforms. HubSpot is known for catering to businesses of all sizes, from startups to enterprise-level organizations, with its scalable pricing plans and features. This flexibility allows companies to grow and adapt their CRM system according to their evolving needs. In contrast, Pipedrive is often favored by small to medium-sized businesses due to its straightforward setup and easy-to-use interface, but it may lack the advanced functionalities required by larger enterprises with complex sales processes and larger teams.

Summing up Pipedrive vs. HubSpot

Choosing the right CRM is a critical decision that can impact your organization's growth and productivity. By comparing the pricing, ease of use, customization options, sales and marketing features, customer support, and community of both HubSpot and Pipedrive, you can make an informed choice that aligns with your specific business needs. Remember to evaluate not only the current requirements but also the future scalability and expansion possibilities of your chosen CRM. 

Our vote:  We ALWAYS recommend HubSpot!  

Want to learn more about the Hubolution?

Come see why we think HubSpot has the best CRM in the game


Schematic - Switch Box

RevPartners is at Your Service

Does your revenue engine need built, fine-tuned, or supercharged?

To learn more about how to continuously improve operational efficiency and identify the gaps in your customer experiences, see what RevPartners can do for you!