All customer-success Articles

Acquire. Churn. Repeat.

Everyone loves a new logo.

Most GTM teams chase new customers like it’s the only metric that matters.

Growth vs. GTM Efficiency Companies tend to place a lot of focus on revenue and growth.

If your GTM motion is busted, don’t hire anyone.

CRO Better Ep #01: The Future of Customer Success and Revenue Leadership In this inaugural episode...

Your average Chief Revenue Officer (CRO) doesn’t have a lot of time to get things going in the right...

Carnival games are designed for you to lose. The system is rigged. You can’t win.

The Pursuit of Sustainable Growth “How do we get more customers?” “How do we drive more leads?” “How...

Leads feeling a little light? You launch a demand gen campaign, but it’s crickets from your dream...

So, you’ve closed the deal. Game over, right! Not even close...this is where the real work begins....

What is Net Revenue Retention? NRR (net revenue retention) is a key metric for subscription-based...

Have you seen HubSpot lately?

Have you wondered…

Two things which have recently seen an increase are remote work and the number of companies using...

If you want to maintain security and optimize productivity (who doesn’t?), then learning to manage...

In real estate, effective client relationships and property listing management are crucial–and...

Not sure what HubSpot Custom Objects are or how they can be used?

Churn, or the rate at which customers stop using a product or service, poses a significant challenge...

When customers churn (leave), it can have a significant impact on the success and growth of a...

Ensuring a smooth customer journey is important, and RevOps plays a critical role by aligning sales,...

If a business wants long-term success, customer loyalty and customer lifetime value (CLV) have to be...

If you want sustainable growth, then you need to optimize your sales performance.

RevOps: The Word of the Decade? If there was an award given out each decade for the word that had...