Boost Customer Retention with Upselling and Cross Selling
Finding ways to increase revenue is a top priority for every company. While acquiring new customers...
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A Guide to Developing an Ideal Customer Profile for B2B Leads
Understanding your ideal customer is crucial to success, and that's where an ideal customer profile...
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How to Find the Right Attribution Model
It’s important to measure the success of your campaigns, and in order to maximize your bottom line,...
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How to Master Lead Conversion
Lead conversion is the process of turning potential customers, known as leads, into actual paying...
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A Guide to the Marketing to Sales Handoff Process
Marketing and sales are two crucial departments in any business. While marketing focuses on...
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The Power of Revenue Operations in the SaaS Industry
Revenue operations (“RevOps”) plays a critical role in the success of SaaS companies. By aligning...
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Effective Strategies to Lower Customer Acquisition Costs
Customer acquisition cost (CAC) is a metric that determines the amount of money a business spends on...
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Creating an Exceptional Post-Sale Journey
Providing an exceptional post-sale journey is no longer a choice – it’s a necessity....
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Mastering Lead Nurturing Emails: Effective Strategies and Mistakes to Avoid
Email marketing has become an essential tool for businesses to connect with their audience and drive...
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Improve Your Marketing Effectiveness with These Data Hygiene Best Practices
In the world of marketing, staying ahead of the game is crucial for success. One way to improve your...
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Which RevOps Type are You?
Today, the revenue operations or RevOps team, is responsible for bridging the gaps between sales,...
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The Dark Funnel is Here–You Don’t Need to Attribute Everything
In the digital content marketing and analytics world, attribution has always been considered...
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A Guide to B2B Lead Nurturing
If you’re finding it challenging to keep your B2B sales pipeline full and to convert leads into...
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Treat Your CRM as a Product, Not a Project
Roughly 50% of CRM implementations fail. These failures are costly–they burn money, hurt employee...
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How to Get Adoption After a New Process Roll-Out
Let’s say your organization just rolled out the next “big thing”...maybe it’s a particular sales...
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Why Email Blasting and Cold Calling No Longer Work as Well
They say all (good) things must come to an end. Well, it seems as if that time has come for outbound...
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The Best Inbound Marketing Tools
Marketing teams are always looking for more effective ways to reach their target audience and build...
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The Skills and Tools Needed for Successful Content Marketing
So, you want to be a content marketer? Well it doesn't have to look like this…
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Proven Strategies for Generating Leads
Businesses need a steady flow of leads to maintain growth, but how can you attract potential...
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Scaling Your Business: Tips and Strategies
Growing your business is a good goal, but simply expanding your company's reach and capabilities is...
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Pros and Cons of Integrating Chatbots and AI in Your Inbound Marketing Workflow
Today, businesses are constantly seeking innovative ways to engage with their audience, provide...
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Building a Customer Advocacy Program
As businesses continue to prioritize customer satisfaction, the importance of building customer...
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Product Led Growth vs. Sales Led Growth: What's the Difference?
When it comes to growing a business, there are two primary strategies that companies can use:...
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Unlock the Power of Data-Driven Marketing Solutions
Data-driven marketing has revolutionized the way businesses approach their marketing efforts as the...
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Creating an Effective Omnichannel Strategy for Your Business
With the advent of e-commerce, social media, mobile apps, and other digital platforms, customers now...
