All revenue-operations Articles

Lead scoring is the process of ranking prospects based on how closely they match your Ideal Customer...

A sales-to-customer success handoff is the structured process of transferring customer ownership,...

Unlocking Net Revenue Retention In this episode of The Orange Network, Rob Jones sits down with...

Net Revenue Retention (NRR) measures how much recurring revenue a business retains and expands from...

A B2B SaaS marketing partner is a specialized agency that helps software companies generate demand,...

Solving CRM Mysteries In this episode of The Orange Network, Rob Jones sits down with Frank Devine,...

CRM Migrations In this episode of The Orange Network, Rob Jones sits down with Paul Good, a...

Streamlining Client Onboarding In this episode of The Orange Network, Rob Jones sits down with...

RevOps Workflows In this episode of The Orange Network, Rob Jones sits down with Ro Reagan, a...

Have you wondered…

“The left hand doesn’t know what the right hand is doing” is a popular way to describe a business or...

What Is a Target Account in HubSpot and How Do You Enable It? HubSpot is a lot like the...

Marketing attribution is a term that gets thrown around a lot. So it’s important to not only have an...

Not sure what HubSpot Custom Objects are or how they can be used?

Churn, or the rate at which customers stop using a product or service, poses a significant challenge...

Customer churn is one of those problems that almost every company talks about, but very few actually...

Ensuring a smooth customer journey is important, and RevOps plays a critical role by aligning sales,...

If a business wants long-term success, customer loyalty and customer lifetime value (CLV) have to be...

Looking to increase the success of your marketing campaigns and sales initiatives? Then you need to...

If you want sustainable growth, then you need to optimize your sales performance.

Is RevOps the word of the decade for revenue teams? If there was an award given out each decade for...

Every company today claims to be “doing RevOps.” Some build structure, some improvise, but very few...

If a company does revenue operations (RevOps) well it will thrive; if it does RevOps poorly it will...

Most businesses lose revenue every day.

Organizations need to constantly adapt and evolve to stay competitive. One key area where...