Back to articles

What is RevOps as a Service and What are its Benefits?

It’s hard to do RevOps right.  

When it comes to attempting it, companies have two choices:  

  • Hire a RevOps expert (or experts)
  • Outsource the task to an outside company which will essentially function as your RevOps team

What is RevOps as a Service?

Quite simply, it’s when a business engages in outsourcing revenue strategies to a company with an expertise in RevOps.  A team of RevOps pros will design a revenue process that works for this business and enables them to grow exponentially.

Is Outsourcing Revenue a Good Idea? 

Not everything can be handled in-house.  In fact, in many cases, a refusal to outsource can stunt the growth of a business.  Contracting out certain tasks is often a must due to a lack of personal/in-house knowledge regarding a particular subject, a lack of overall resources, and can often be cheaper, especially if you don't know what you’re doing and subsequently end up burning your most precious resource (time).

Are Businesses Good at RevOps?

The problem for most modern businesses is that while they have people who are great in sales or excel in marketing know-how, those same employees often lack a deep understanding of GTM motions and/or don’t have the ability to look at models and forecast correctly. In other words, most businesses do not have an in-house team of trained RevOps professionals.

This is where the concept of RevOps as a service comes into play.  When a business contracts out their revenue operations strategies to a company with an expertise in RevOps technology, the company’s team of RevOps pros will design and handle the entire revenue process.  

When it comes to the most critical part of the sales process, generating recurring revenue, amateur hour isn’t gonna cut it.  If you don’t have an in-house team of RevOps-trained professionals, seek out a company which specializes in RevOps as a service.

The Advantages of RevOps as a Service

Cost-Effectiveness and Scalability

One of the primary advantages of RevOps as a service is its cost-effectiveness and scalability. Building your own RevOps team can be costly, especially for small and medium-sized businesses. By outsourcing the services to an experienced provider, you can benefit from their expertise and resources at a lower cost. This allows you to scale your revenue operations as your business grows, without incurring significant costs.

Additionally, a RevOps service provider can offer flexible solutions tailored to your business needs. They can provide you with the right level of support, whether you need help with a specific project or ongoing support for your revenue operations.

Access to Expertise and Best Practices

A RevOps service provider brings a wealth of expertise and best practices to your business. They have experience working with businesses from different industries and sizes, which means they understand the unique challenges and opportunities that your business faces. They can provide guidance on how to optimize your revenue operations processes to achieve your business goals and stay ahead of the competition.

A RevOps service provider can also offer training and development opportunities for your team members. This can help your team members acquire new skills and stay up-to-date with the latest trends and best practices in revenue operations.

Improved Collaboration and Alignment

RevOps as a service improves collaboration and alignment across your business, fostering better communication and coordination of efforts. By aligning sales, marketing, and customer success, team members can share valuable insights and collaborate on strategies to drive revenue growth. This leads to improved decision-making, faster execution, and a more agile organization.

Also, a RevOps service provider can help you implement tools and processes that improve collaboration and alignment. For example, they can help you set up a CRM that allows your teams to share customer data and insights.

Enhanced Data-Driven Decision Making

RevOps providers use advanced analytics and reporting tools to monitor and track key performance indicators that drive revenue growth. By providing real-time insights on the performance of your revenue operations, you can make data-driven decisions that lead to long-term growth. 

In addition, a RevOps service provider can help you identify the right metrics to track and analyze. They can also help you set up dashboards and reports that provide you with the right level of visibility into your revenue operations.

Implementing RevOps as a Service in Your Organization

Assessing Your Current Revenue Operations

The first step to implementing RevOps as a service is to assess your current revenue operations and identify areas that need improvement. This involves reviewing your sales, marketing, and customer success processes, systems, and metrics to determine what is working well and what needs to be improved. 

Once you have identified the areas that need improvement, you can start developing a roadmap for your RevOps implementation. This will help you identify the scope of work required and set realistic goals for your RevOps implementation.

Selecting the Right RevOps Service Provider

Selecting the right RevOps service provider is critical to the success of your implementation. You need to find a provider that has experience working with businesses in your industry, as well as the expertise and resources to deliver effective solutions. Look for providers that offer a range of services, including strategy development, process optimization, and technology implementation.

It’s also important to consider the cultural fit between your organization and the service provider. RevOps implementation is a collaborative effort that requires buy-in from all departments. Therefore, it's important to find a service provider that shares your values and can work effectively with your team.

Finally, make sure to check references and reviews from other clients to ensure that the provider can deliver on their promises. (humble brag:  RevPartners has over 200 reviews in the HubSpot solutions directory with a 4.98/5 rating!)

Integrating RevOps Services with Your Existing Systems

After selecting a RevOps service provider, the next step is to integrate the RevOps services with your existing systems. This involves identifying the systems that support your revenue operations, such as your CRM, marketing automation software, and analytics tools, and ensuring that they work seamlessly with the new RevOps processes and systems.

This might involve making changes to your existing systems or investing in new ones. For example, you might need to customize your CRM to capture the data required for effective RevOps implementation. Or you might need to invest in new analytics tools to better track the performance of your revenue operations.

Overall, implementing RevOps as a service requires a strategic approach and a collaborative effort between departments. By assessing your current revenue operations, selecting the right service provider, and integrating RevOps services with your existing systems, you can streamline your revenue operations and drive growth and profitability for your business.

Summing it Up

RevOps as a service is a game-changer for businesses looking to streamline their operations, improve collaboration and alignment, and drive revenue growth. By working with an experienced RevOps service provider, you can benefit from expert guidance, cost-effective solutions, and access to the latest technology and best practices, enabling you to stay ahead of the competition and drive long-term business growth.

Want to learn if you're doing RevOps well?

Check out our 5 stage revenue maturity model

Schematic - Switch Box

RevPartners is at Your Service

Does your revenue engine need built, fine-tuned, or supercharged?

To learn more about how to continuously improve operational efficiency and identify the gaps in your customer experiences, see what RevPartners can do for you!