How Does Industry Type Affect RevOps Investment?

Who Needs RevOps?

Revenue operations (RevOps) is all about achieving sustainable revenue growth.  There’s not an industry in the world that would say, “no thank you” to that.  

Conclusion:  Every industry can benefit from investing in RevOps.

In the interest of keeping the reading time of this blog under 48,000 minutes, we’re going to take a hard pass on going over how every industry can benefit from RevOps.  We are, however, going to take a deep dive into four of them.  Let’s.  Go.

What Industries Should Invest in RevOps?

SaaS

What are Some Unique Benefits of SaaS Companies Investing RevOps?

Faster Go-to-Market (GTM) Execution

It’s difficult to calculate just how much money is saved when the objectives of all departments involved are oriented in the same direction, but let’s agree that it’s a metric butt-ton (full credit for that term goes to Matt Bolian).  

RevOps helps SaaS companies to accelerate their GTM strategy by aligning all revenue-related functions and streamlining their processes. This enables SaaS companies to bring their products to market faster, capture more revenue generating opportunities, and gain a competitive edge.

Enhanced Customer Retention and Expansion

RevOps has probably done more for the right side of the funnel than anything else in recent memory.  RevOps facilitates customer success teams with the data and insights needed to proactively engage with customers, identify upsell/cross-sell opportunities, and mitigate churn risks. This leads to improved customer retention, expansion, and increased lifetime value of customers.

At What Stage Should SaaS Companies Invest in RevOps?

Short answer:  Early on.

Longer answer:  This industry is marked by competitiveness and rapid growth.  Meaning, if you aren't growing quickly from the get-go, you’re going to get left behind.  For these companies, investing in and optimizing RevOps will supercharge their customer acquisition, retention, and expansion efforts.  When this investment is made in the early stages of a SaaS company's growth, it can help streamline sales and marketing processes, implement effective pricing strategies, and drive operational efficiencies to scale the business.

Fintech

What are Some Unique Benefits of Fintech Companies Investing RevOps?

Better Financial Reporting and Analytics

When searching for cost-cutting measures, companies can have a tendency to zero in on specific aspects of their finances.  While there’s nothing wrong with deep dives, if it’s coming at the expense of a broader view, then issues can arise.  

To combat this,  RevOps enables fintech companies to have a holistic view of their financial performance by consolidating revenue data, automating financial reporting, and providing real-time analytics. This helps in accurate financial planning, monitoring financial health, and meeting reporting requirements.

Compliance and Risk Management

RevOps helps fintech companies ensure compliance with regulatory requirements and manage risks effectively by aligning revenue processes with regulatory guidelines, automating compliance checks, and providing real-time visibility into compliance metrics.

Enhanced Data Security

When it comes to maintaining data security and privacy standards, investing in RevOps is key to implementing robust data management practices, securing customer data, and ensuring compliance with data protection regulations such as GDPR and CCPA.

At What Stage Should Fintech Companies Invest in RevOps?

The short answer:  Early on.

The longer answer:  For fintech companies, the right time to invest in RevOps is often during the early stages of scaling, when operational efficiency and revenue optimization become critical to drive growth.

Healthcare

What are Some Unique Benefits of Healthcare Companies Investing RevOps?

Compliance and Billing Accuracy

For many companies and industries, RevOps is valuable because it accelerates revenue growth and helps to align processes and objectives.  That’s true for the healthcare industry as well, but the value of RevOps here goes beyond that as it also aids in the process of complying with the law.

RevOps ensures that healthcare companies comply with complex regulatory requirements such as HIPAA, Medicare, and Medicaid, by automating compliance checks, optimizing coding processes, and ensuring accurate billing practices. This reduces the risk of compliance violations and revenue loss due to billing errors.

Improved Patient Experience

It’s important to make sure the experience of the customer is a smooth one.  That concept is doubly true when you’re talking about customers dealing with health issues who definitely do not need the extra hassle of out-of-date or inefficient billing processes.

RevOps enables healthcare companies to provide a seamless patient experience by automating patient registration, billing inquiries, and payment processes. This results in faster and more efficient patient interactions, leading to improved patient satisfaction and loyalty.

This is also applicable to claim denials.  RevOps helps healthcare companies streamline their denial management processes by automating denial workflows, identifying denial patterns, and resolving denials in a timely manner. This results in improved revenue recovery, reduced denials backlog, and increased cash flow.

At What Stage Should Healthcare Companies Invest in RevOps?

The short answer:  It depends.  But probably early on.

The longer answer:  The right time to invest in RevOps in the healthcare industry may vary depending on the specific segment, such as pharmaceuticals, medical devices, or healthcare IT, but generally, these companies should be investing in RevOps during the early stages of growth or when there is a need to streamline revenue operations.

Manufacturing

What are Some Unique Benefits of Manufacturing Companies Investing RevOps?

Enhanced Supply Chain Visibility

In many industries, when there is a breakdown in efficiency or processes for a certain company, the resulting mess really only affects that particular company and perhaps their immediate customers.  While that’s certainly not a desirable situation, it can pale in comparison to what can happen in the manufacturing industry if there is such a breakdown.  Depending on the specific company affected, the effects could be felt nationwide.

RevOps provides manufacturing companies with real-time visibility into their supply chain, enabling them to track orders, monitor inventory levels, and optimize production schedules. This helps in reducing stockouts and minimizing excess inventory.

Streamlined Order Fulfillment

RevOps automates order fulfillment processes such as order confirmation, shipping, and tracking, ensuring timely and accurate order delivery. This results in improved order cycle time, reduced order errors, and increased customer satisfaction.

At What Stage Should Manufacturing Companies Invest in RevOps?

The short answer:  Not usually in the early stages.

The longer answer:  The manufacturing industry will not typically prioritize RevOps early on, which is much different from the company growth strategy of a SaaS or fintech company. However, as manufacturers adopt more data-driven and customer-centric approaches, investing in RevOps can help optimize pricing, quoting, and sales processes, as well as improve supply chain and inventory management. Manufacturers may benefit from investing in RevOps when they are looking to improve their pricing strategies, expand into new markets, or optimize their sales and distribution channels.

Quick Hits

Although many in the LinkedIn world probably view RevOps as tech-specific, there are endless types of industries that can benefit from aligned processes, a focus on customer retention, advanced analytics, and automation.  

While there are certain benefits that virtually all industries will see from RevOps, there are some that will be unique to a particular industry.  

On the surface, there are some industries which may not seem to be in immediate need of RevOps implementation.  However, it is often within those industries, such as healthcare, where the customer will end up seeing the biggest difference to the quality of their care once implementation is complete.

When it comes to investing in RevOps, doing it too early is probably less of a mistake than doing it too late.