Articles by Adam Statti

What does sustainable growth really mean for B2B companies? “How do we get more customers?” “How do...

18 months. That’s how long the average CRO (Chief Revenue Officer) lasts in the job. By the time you...

Most CRMs fail. 50% of them actually.

Introduction to Lead Scoring What is lead scoring and how does it work? via GIPHY

So, you’ve closed the deal. Game over, right! Not even close...this is where the real work begins....

HubSpot vs Salesforce: Understanding Total Cost of Ownership (TCO) What Is CRM Total Cost of...

What are the benefits of HubSpot CMS for growing businesses? Switching website platforms can feel...

What is Net Revenue Retention? NRR (net revenue retention) is a key metric for subscription-based...

Have you seen HubSpot lately?

Have you wondered…

“The left hand doesn’t know what the right hand is doing” is a popular way to describe a business or...

What Is a Target Account in HubSpot and How Do You Enable It? HubSpot is a lot like the...

Marketing attribution is a term that gets thrown around a lot. So it’s important to not only have an...

The education industry is rapidly changing. From ChatGPT to online classes, managing schools and...

The success of any startup relies heavily on effective implementation and adoption of tools like...

Two things which have recently seen an increase are remote work and the number of companies using...

If you want to maintain security and optimize productivity (who doesn’t?), then learning to manage...

Artificial intelligence (AI) is here–and it’s not going away. That means learning to leverage it in...

In real estate, effective client relationships and property listing management are crucial–and...

Not sure what HubSpot Custom Objects are or how they can be used?

Churn, or the rate at which customers stop using a product or service, poses a significant challenge...

When customers churn (leave), it can have a significant impact on the success and growth of a...

Ensuring a smooth customer journey is important, and RevOps plays a critical role by aligning sales,...

If a business wants long-term success, customer loyalty and customer lifetime value (CLV) have to be...