Articles by Adam Statti

Churn, or the rate at which customers stop using a product or service, poses a significant challenge...

When customers churn (leave), it can have a significant impact on the success and growth of a...

Ensuring a smooth customer journey is important, and RevOps plays a critical role by aligning sales,...

If a business wants long-term success, customer loyalty and customer lifetime value (CLV) have to be...

Looking to increase the success of your marketing campaigns and sales initiatives? Then you need to...

If you want sustainable growth, then you need to optimize your sales performance.

RevOps: The Word of the Decade? If there was an award given out each decade for the word that had...

Every company is “doing RevOps” (some better than others), and they’re all on a journey to revenue...

If a company does RevOps (revenue operations) well it will thrive; if it does RevOps poorly it will...

For a business to have long term growth and success, it needs to accurately keep track of its...

Developing an exceptional product or service is important. But, it’s also important that it meets...

When HubSpot announces new updates, people get a little excited...

Almost 20 years ago, Airbnb identified a gap in the hospitality market by offering a unique...

All businesses want to drive growth, streamline operations, and deliver exceptional customer...

Managing the intricacies of marketing, sales, and customer success teams can be complex and...

Organizations need to constantly adapt and evolve to stay competitive. One key area where...

Understanding the customer journey is more critical than ever. With the increasing number of...

Outbound sales and marketing strategies play a vital role in reaching and engaging with potential...

With technological advancements and the rise of digital marketing, businesses must adapt and embrace...

Software-as-a-Service (SaaS) tools have become increasingly popular among startups due to their...

In the tech world, every click counts and every connection matters. As a result, many businesses are...

If you received an email or saw a social media post that sounded like it was written by a robot,...

Brand positioning is an important aspect of every successful business.

To stay competitive, companies must constantly evaluate their marketing strategies. Two popular...

Marketing has come a long way in recent years, and with the rise of digital technologies and...